Need more info? You've come to the right place---browse through our FAQ below.

What is a Business Futuring Focus Group?

A futuring focus group consists of key senior-level executives from the business, marketing, and finance occupational clusters. It is typically the first step in the development process for content standards, but can serve as a stand-alone process to engage business and to inform states’ decision-making regarding career pathways, courses, and content.

Futuring focus groups provide a forward- thinking perspective on trends and issues impacting the various clusters. They provide input on skill sets, career pathways, specializations, emerging occupations, recognized credentials, and other pertinent information related to all aspects of the industry.

Where wil the meeting take place?

Waukesha County Technical College
800 Main St, Pewaukee, WI 53072

A room block will be available at a later date, and lodging may be processed at the meeting for those traveling more than 60 miles.

Who can Participate in a Futuring Focus Group?

Futuring panel participants should be individuals who are at the executive leadership level, such as presidents, officers, CEOs, partners, division chiefs, vice presidents, and regional or division managers. Individuals should have expertise about varying career fields within their domain and be able to discuss trends and issues that are shaping the way they do business.

What is it like to participate in a Futuring Focus Group?

Futuring focus groups are one day long,  from about 9:00 a.m. till 3:00 p.m. A light breakfast and lunch are provided. Participants will spend the day both in small and large groups to:

      • Analyze business trends impacting employees’ needed skill sets
      • Discuss ethical leadership in business
      • Identify emerging careers
      • Recommend big-picture topics that employees need to know

 What are the Benefits of Futuring Focus Groups?

Futuring focus groups are designed to be a starting point for the revision and update of business standards being taught in high schools in your state, and across the country. The input you provide helps us guide educators in knowing what to teach students so they are prepared for the workforce. So the input you give today—can and will help strengthen the workforce of tomorrow!

Being a part of a futuring focus group is also a great way to network with other like-minded executives who are leaders in their fields and are looking to have an impact on education and the future workforce.

Upcoming futuring panels will be held in the Milwaukee region on the following dates: 

May 14—Business Management
Includes: Administrative Services, Business Information Management, General Management, Human Resources, and Operations

May 15—Finance
Includes: Accounting, Banking Services, Corporate Finance, Insurance, Securities and Investments

May 16—Marketing
Includes: Marketing Communications, Marketing Management, Marketing Research, Merchandising, Professional Sales

Are you interested in participating? Just click to the next page to tell us about yourself....