Thank you for your interest in our Jockey Club Engage Digital Exploration program!

What is Engage? 
Jockey Club Engage Digital Exploration is the pathway for NGOs to learn and leverage digital tools and techniques to effectively communicate with their stakeholders.

What is the Volunteer Recruitment Series?
“7 in 10 people in Hong Kong intended to volunteer, but only 3 had pitched in over the past 12 months” according to a recent SCMP study. Meanwhile, volunteer recruitment is one of the major challenges facing HK NGOs on their mission to serve the HK community. The focus of this series will be on external communication. In this half-day Equip session, you will:

  • Better understand volunteer recruitment in the digital age
  • Analyze the needs of your volunteer audience 
  • Learn how to segment your audience and identify the respective delivery channels 
  • Define and clarify your message as an organization, tailored to your audience
  • Get a chance to present your story to win a video production service on your NGO's story.
Workshop Dates & Venue
The workshop has two parts starting with the fundamentals in the 1st session while the 2nd session is a deep dive training.

1st Session (EQUIP Phase)
Date & Time: June 12th, 2020 (Fri) 9am - 1pm
Beginner training in volunteer recruitment and engagement.

2nd Session (BUILD Phase)*
Date & Time: July 3rd, 2020 (Friday) 9am - 1pm
A deep dive training in strategic messaging, visual storytelling, tips/skills using social media, etc. 

At the end of BUILD, the NGO team that wants to compete for the free professional video production services is required to submit a pitch video to the panel of judges. Three winning NGOs will receive awards for video production services worth HK$80k, $70k, and $60k.

For the video award winners, a kick-off meeting will be arranged within two weeks after the BUILD session with a video production house.
To be eligible for this program, the NGO must :
  • be a tax-exempt entity under Section 88 of the Inland Revenue Ordinance of Hong Kong
  • have significant local services in Hong Kong
Priority will be given to the NGOs who are able to form a team of 3 members and committed to both Equip and Build sessions.

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