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Estimated time to complete this survey: 10 minutes

The results of this survey will be used to build a toolkit that will be provided for free to small businesses looking to improve their marketing in Southeast Alaska this summer and beyond. We invite all small businesses (500 employees or less) that serve visitors of any kind to answer the questions below. This survey is only intended for businesses located in Southeast Alaska.

If you are interested in being included in a local tourism business directory that Spruce Root will share widely through paid ads this summer and beyond, please be sure to include your contact information and a brief description of your business at the end of this survey. All questions are optional, and you may remain anonymous if you wish.

Those who complete the survey by Thursday, August 5th will be entered into a drawing to win one of five $100 gift cards to local Southeast Alaskan businesses. Gift cards will be redeemable online or in-person in the selected winners' community.

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* 2. Which of the following best describes your business?

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* 3. What is the primary product or service your business provides?

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* 4. Does your business operate:

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* 5. If your business is not currently operating, why not? [Skip if currently operating]

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* 6. Who is your primary audience/target market?

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* 7. Does your business have a website?

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* 8. Is your business listed on Google My Business, with current hours and availability?

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* 9. How do you currently market your business? [Select all that apply]

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* 10. What organizations/entities are you currently working with to address your marketing needs? [Select all that apply]

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* 11. What social media platforms do you use to market your business, if any? [Select all that apply]

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* 12. What tools do you use to create marketing content and/or streamline your marketing efforts, if any? [Select all that apply]

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* 13. What point of sale system do you use?

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* 14. If your point of sale system offers integrated marketing services, do you use them?

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* 15. How much have you spent on advertising in the last 6 months?

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* 16. If you paid to place ads online or in print in the last 6 months, where did you place those ads? [Select all that apply]

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* 17. What are your primary difficulties with marketing your business, if any? [Select all that apply]

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* 18. Would you be interested in any of the following marketing support products and services from Spruce Root? [Select all that apply]

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* 19. Which of the following resources would you like to see in a marketing guide/toolkit from Spruce Root? [Select all that apply]

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* 20. Is there anything else you would like to share or encourage us to consider as we think about tourism business marketing needs?

If you wish to remain anonymous, you may stop the survey here.

Please answer questions 21-25 if you would like to be added to our email list and/or are interested in being featured in Spruce Root's free directory of local tourism businesses. This will be an online directory on a Visit Southeast website that potential tourists will be directed to through paid advertising. This website will launch and ads will begin running with a target date of July 20th.

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* 21. Would you like to be added to Spruce Root's mailing list?

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* 22. Would you like Spruce Root to include your business in our online directory of local tourism businesses?

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* 23. If yes to #21 and/or #22, please provide your contact information and any links where visitors can find your business online:

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* 24. If yes to #22, please provide a 2-3 sentence description of your business here:

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* 25. If yes to #22, upload a photo that represents your business here, if you have one:

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