This survey explores how advertisers and agencies across Europe are investing in social media, the challenges they face in ensuring media quality, and the evolving expectations around suitability, verification, and transparency. It examines budget trends, platform standards, confidence in measurement, the impact of AI‑generated content, and the operational complexities of running campaigns across diverse European markets.
As a thank you for taking part, you’ll also have the chance to win a €250 voucher. Simply fill in your details in the box at the end of the survey to be entered into the prize draw.
