Thank you for answering a few questions about your use of 3rd party email publisher campaigns. The PMA's Email Council is trying to determine why advertisers and agencies do or don't use email publisher campaigns. This information will help the Email Council educate the industry on the value and benefits of email publishing, and address concerns.
This questionnaire is not intended to assess your use of internal or direct email, it is intended to assess your use of email as part of your performance marketing campaigns, specifically working with email publishers and affiliate marketers.
This is a strictly confidential survey. Your answers will only be shared with the PMA's Email Council, and used to develop educational material. If you chose to provide your contact information for follow-up, it will only be shared with the PMA Email Council and PMA staff.