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* 1. What is your age?

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* 2. What is your gender?

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* 3. What is your total household income?

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* 4. Which race/ethnicity best describes you? (Please choose only one.)

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* 5. How did you first hear about Good Weird?

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* 6. Why haven’t you used any Good Weird Products?

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* 7. What first attracted you to Good Weird?

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* 8. What could be improved about your experience with the brand?

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* 9. How would you describe Good Weird in one sentence?

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* 10. Rate what’s most important to you in your decision-making process when purchasing beauty products? (1 = Least important, 5 = Most important)

  1 2 3 4 5
Efficacy, I want to know that the product work
Price, I have a budget in mind
Trend, I like staying up to date on new trendy products
Ingredients, I’m ingredient conscious, I like to stay educated
Social Impact, I like to align with brand’s mission and purpose

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* 11. What beauty brands do you buy and why?

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* 12. How often do you use beauty products?

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* 13. If you were going to buy your first Good Weird Product, which one would it be and why? What’s your favorite Good Weird product and why?

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* 14. What product do you feel we are missing?

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* 15. How important are sustainability and clean ingredients in your purchase decisions?

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* 16. How likely are you to purchase from Good Weird?

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* 17. How likely are you to recommend Good Weird to a friend?

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* 18. Which social platform do you use the most?

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* 19. What is your holy grail beauty product and why?

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* 20. Where do you prefer to shop for beauty products?

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