We’re keen to assess how museums and heritage organisations have fared over the critical summer holiday period and your outlook for the rest of the year. We’re therefore asking you to complete our flash survey with a summary of your summer performance.

The information we collect from surveys is invaluable in helping us understand the challenges you are facing and in giving us the evidence we need to make the case for support for independent museums. Your response will help us continue to make the case for the support independent museums and heritage require.

The survey should only take a couple minutes to complete. I appreciate that you are busy and am grateful for your time to complete this survey. The survey will be open until 12noon Monday 21 September. 

Thank you, 
Lisa, AIM Director

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1. Where is your organisation? (Required.)

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2. What AIM membership category are you in (or would you be in)? (Required.)

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3. What type of organisation are you? (Required.)

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4. Thinking about the organisation’s overall performance e.g. finances, visitor numbers, activities / programmes, over the summer months (June – August), how has the reality been compared to your original expectations? (Required.)

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5. Thinking about the organisation’s overall performance e.g. finances, visitor numbers, activities / programmes, over the last 12 months, how has the reality been compared to your original expectations? (Required.)

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6. What do you think is / are the key factor(s) that have contributed to your summer performance? E.g. external factors such as weather, local tourism etc, or internal factors such as programming, nature of the venue etc.

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7. Did you participate in the temporary reduced rate of VAT this summer?

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