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Thank you for reading and supporting our publication.  We strive to bring you the most informative and timely news and realize there’s always room for improvement.  

We recognize that your time is valuable, and your comments are important to us. Please take a few minutes to complete this brief questionnaire and you will be entered into a drawing for a special prize.

Thank you in advance for your valuable time and thoughtful opinions.

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* 1. How would you characterize your readership of the publication? (Please select all that apply.)

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* 2. Including yourself, how many people typically read or look through your copy of this publication?

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* 3. What is your preferred method for engaging with this publication?

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* 4. How did you hear about this survey?

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* 5. Thinking about the publication, how frequently do you read the following coverage areas (either in print or online)?

  Always Often Occasionally Never Not available in this publication
Environment & Energy
Finance
Public or Legal Notices
Agriculture
Religion
Classifieds
State & Local Government
Manufacturing
Health Care
Small Business
Law
Jobs
Police & Crime
Real Estate / Construction
Sports
Entertainment / Things to do
Hospitality & Retail
Politics
Business
National
Breaking News
Lists & Surveys

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* 6. How important is it to you that this publication covers the following topics?

  Extremely important Very Important Somewhat important Not very important Not at all important
Jobs
Police & Crime
National
Manufacturing
Real Estate / Construction
Business
Entertainment / Things to do
State & Local Government
Sports
Small Business
Public or Legal Notices
Lists & Surveys
Environment & Energy
Politics
Agriculture
Hospitality & Retail
Finance
Breaking News
Law
Health Care
Religion
Classifieds

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* 7. When making buying decisions, what is the MOST IMPORTANT consideration?

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* 8. When making buying decisions, how likely are you to trust an advertisement based on where you see the ad?

  Very likely to trust Likely to trust Neutral Likely to mistrust Very likely to mistrust
Local newspaper
Local newspaper website
Google ad
Social media ad
Personal recommendation

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* 9. Have you considered or made buying decisions from businesses as a result of an advertisement seen in this publication?

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* 10. Where do you look for information when considering what to buy?

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* 11. What type of information do you look for in advertisements?

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* 12. Which types of businesses or services do you or the members of your household plan to shop at in the next 12 months?

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* 13. How often do you or any members of your household read the following in this publication?

  Always Frequently Occasionally Never Not available in this publication
Classified ads
Retail store ads
Ad inserts
Real estate ads
Automotive ads
Content focused special sections such as Home Improvement, Medical, Back to School, etc.)
Political ads
Public or Legal Notices
Contests and promotions

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* 14. Do you prefer important public notices to be published in the local newspaper and its website or posted on a government-operated website?

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* 15. Are your buying decisions influenced by advertising or content you see in this publication?

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* 16. What is your age?

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* 17. What is your gender?

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* 18. What is your residential zip code?

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* 19. What is your combined household pre-tax income for last year?

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* 20. What is your highest level of education?

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* 21. Are there any final comments you would like to make?

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* 22. To be entered into the prize drawing, please enter your contact information below.  Winners will be selected and contacted by February 23, 2024.

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