PRSA SD/IC Non-member Survey

Valued PRSA SD/IC supporter: Thank you for taking 5-minutes to fill out our non-member survey, which will help us improve our member and non-member experience, benefits and programming. We appreciate your time and support of PRSA SD/IC. If you have any questions regarding this survey, please contact our Membership Chair Rachel McGuire, APR, at rachel@rmgcomm.com.

Question Title

* 1. Have you ever been a member of Public Relations Society of America – San Diego/Imperial Counties (PRSA SD/IC) chapter?

Yes

I don't know

Question Title

* 2. How long have you been in the field of public relations/communications?

1 year or less

2 to 5 years

5 to 10 years

More than 10 years

Question Title

* 3. How many PRSA SD/IC events or activities have you attended within the last year?

None

1-2

2-3

3-5

More than 5

Question Title

* 4. If you were a PRSA-SD/IC member, which of the following do you feel would provide the most value.

	Very Important	Somewhat Important	Neutral	Somewhat Unimportant	Very Unimportant
Accreditation in Public Relations	Accreditation in Public Relations Very Important	Accreditation in Public Relations Somewhat Important	Accreditation in Public Relations Neutral	Accreditation in Public Relations Somewhat Unimportant	Accreditation in Public Relations Very Unimportant
Mentorship Program	Mentorship Program Very Important	Mentorship Program Somewhat Important	Mentorship Program Neutral	Mentorship Program Somewhat Unimportant	Mentorship Program Very Unimportant
Job Board	Job Board Very Important	Job Board Somewhat Important	Job Board Neutral	Job Board Somewhat Unimportant	Job Board Very Unimportant
Professional Development Events	Professional Development Events Very Important	Professional Development Events Somewhat Important	Professional Development Events Neutral	Professional Development Events Somewhat Unimportant	Professional Development Events Very Unimportant
Half-day workshops	Half-day workshops Very Important	Half-day workshops Somewhat Important	Half-day workshops Neutral	Half-day workshops Somewhat Unimportant	Half-day workshops Very Unimportant
Mixers/Networking	Mixers/Networking Very Important	Mixers/Networking Somewhat Important	Mixers/Networking Neutral	Mixers/Networking Somewhat Unimportant	Mixers/Networking Very Unimportant
Edward L. Bernays Mark of Excellence Awards	Edward L. Bernays Mark of Excellence Awards Very Important	Edward L. Bernays Mark of Excellence Awards Somewhat Important	Edward L. Bernays Mark of Excellence Awards Neutral	Edward L. Bernays Mark of Excellence Awards Somewhat Unimportant	Edward L. Bernays Mark of Excellence Awards Very Unimportant
Webinars	Webinars Very Important	Webinars Somewhat Important	Webinars Neutral	Webinars Somewhat Unimportant	Webinars Very Unimportant
PRSA Conferences	PRSA Conferences Very Important	PRSA Conferences Somewhat Important	PRSA Conferences Neutral	PRSA Conferences Somewhat Unimportant	PRSA Conferences Very Unimportant
Access to information on the PRSA-SD/IC website	Access to information on the PRSA-SD/IC website Very Important	Access to information on the PRSA-SD/IC website Somewhat Important	Access to information on the PRSA-SD/IC website Neutral	Access to information on the PRSA-SD/IC website Somewhat Unimportant	Access to information on the PRSA-SD/IC website Very Unimportant

Other (please specify)

Question Title

* 5. What do you believe is the primary function of PRSA-SD/IC?

Teaches best practices and new trends in PR

Provides access to a network of other PR professionals and their advice

Provides accreditation (APR) to PR professionals

Helps members advance in the profession

Provides leadership opportunities

Question Title

* 6. How do you prefer to learn about best practices and trends?

[Check all that apply]

Webinars and computer-based learning

In-person workshops and events

Articles and printed publications

Other (please specify)

Question Title

* 7. What event topics/subjects would be of most interest to you?

	Very Interested	Somewhat Interested	Neutral	Somewhat Uninterested	Very Uninterested
Media relations	Media relations Very Interested	Media relations Somewhat Interested	Media relations Neutral	Media relations Somewhat Uninterested	Media relations Very Uninterested
Social media	Social media Very Interested	Social media Somewhat Interested	Social media Neutral	Social media Somewhat Uninterested	Social media Very Uninterested
Metrics/analytics	Metrics/analytics Very Interested	Metrics/analytics Somewhat Interested	Metrics/analytics Neutral	Metrics/analytics Somewhat Uninterested	Metrics/analytics Very Uninterested
Ethics	Ethics Very Interested	Ethics Somewhat Interested	Ethics Neutral	Ethics Somewhat Uninterested	Ethics Very Uninterested
Digital communications	Digital communications Very Interested	Digital communications Somewhat Interested	Digital communications Neutral	Digital communications Somewhat Uninterested	Digital communications Very Uninterested
Messaging	Messaging Very Interested	Messaging Somewhat Interested	Messaging Neutral	Messaging Somewhat Uninterested	Messaging Very Uninterested
Strategic planning	Strategic planning Very Interested	Strategic planning Somewhat Interested	Strategic planning Neutral	Strategic planning Somewhat Uninterested	Strategic planning Very Uninterested
Public affairs/communications	Public affairs/communications Very Interested	Public affairs/communications Somewhat Interested	Public affairs/communications Neutral	Public affairs/communications Somewhat Uninterested	Public affairs/communications Very Uninterested
Crisis communications	Crisis communications Very Interested	Crisis communications Somewhat Interested	Crisis communications Neutral	Crisis communications Somewhat Uninterested	Crisis communications Very Uninterested

Other (please specify)

Question Title

* 8. How likely are you to attend informal regional networking mixers (taking place after work or on the weekends) to get to know other members?

Very likely

Somewhat likely

Neutral

Somewhat unlikely

Very unlikely

Question Title

* 9. We try to rotate the locations of our events/activities, but at times they may be more than 30 miles away from your place of business. How far would you drive for a half-day (3-4 hour) workshop?

0-10 miles

10 to 20 miles

20 to 30 miles

30 to 40 miles

40 miles or more

Question Title

* 10. How far would you drive for an approximately two-hour luncheon or after-hours mixer?

0-10 miles

10 to 20 miles

20 to 30 miles

30 to 40 miles

40 miles or more

Question Title

* 11. Which region do you live in?

Imperial County

North County San Diego – Coastal (such as Oceanside, Carlsbad, Encinitas, Cardiff by the Sea)

North County San Diego – Inland (such as Escondido, Bonsall, San Marcos)

East County San Diego – Inland (such as El Cajon, Lemon Grove, Santee, La Mesa)

South Bay (such as Chula Vista, Bonita and Imperial Beach)

Central San Diego (such as Old Town, Mission Hills, North Park)

San Diego – Coastal (Downtown, Point Loma, Pacific Beach, La Jolla)

Other (please specify)

Question Title

* 12. What is the primary reason you haven’t joined PRSA SD/IC (please select all that apply)?

My employer won’t pay the annual dues

Cost

I don’t see value in joining

I don’t have time to get involved

Other (please specify)

Question Title

* 13. What’s one new thing or benefit PRSA SD/IC could offer in the next year that would be of value?

Question Title

* 14. In light of the COVID-19 pandemic, we are exploring additional options for our Edward Bernay's Mark of Excellence Awards program. Please check all that apply.

My organization is still interested in submitting for Bernay's Awards

I am uncertain if my organization will be submitting for Bernay's Awards this year due to budget constraints

My organization is still interested in attending the Bernay's

I am uncertain if my organization will be attending the Bernay's Awards Event this year due to budget constraints

My organization will not be attending the Bernay's Awards Event this year due to budget constraints

I am interested in learning more about alternative Bernay's award opportunities, such as a virtual awards show

I would prefer that the Bernay's is an in-person event

Other (please specify)

Question Title

* 15. Are you interested in volunteering with the chapter?

Name

Company

Email Address

Phone Number

PRSA SD/IC Non-member Survey

Question Title

* 1. Have you ever been a member of Public Relations Society of America – San Diego/Imperial Counties (PRSA SD/IC) chapter?

Question Title

* 2. How long have you been in the field of public relations/communications?

Question Title

* 3. How many PRSA SD/IC events or activities have you attended within the last year?

Question Title

* 4. If you were a PRSA-SD/IC member, which of the following do you feel would provide the most value.

Question Title

* 5. What do you believe is the primary function of PRSA-SD/IC?

Question Title

* 6. How do you prefer to learn about best practices and trends?[Check all that apply]

Question Title

* 7. What event topics/subjects would be of most interest to you?

Question Title

* 8. How likely are you to attend informal regional networking mixers (taking place after work or on the weekends) to get to know other members?

Question Title

* 9. We try to rotate the locations of our events/activities, but at times they may be more than 30 miles away from your place of business. How far would you drive for a half-day (3-4 hour) workshop?

Question Title

* 10. How far would you drive for an approximately two-hour luncheon or after-hours mixer?

Question Title

* 11. Which region do you live in?

Question Title

* 12. What is the primary reason you haven’t joined PRSA SD/IC (please select all that apply)?

Question Title

* 13. What’s one new thing or benefit PRSA SD/IC could offer in the next year that would be of value?

Question Title

* 14. In light of the COVID-19 pandemic, we are exploring additional options for our Edward Bernay's Mark of Excellence Awards program. Please check all that apply.

Question Title

* 15. Are you interested in volunteering with the chapter?

* 6. How do you prefer to learn about best practices and trends?

[Check all that apply]