Welcome — and thank you for being here.
We love to drive — the car is one of the most American things there is: freedom, the open road, time that’s genuinely your own.
And yet, for all of that, the experience of being in one hasn’t really kept up.
Spending time with cars that already have AI taught us something: AI can genuinely change how we live — but the way it shows up in a car today isn’t the only form it can take.
We believe there’s room for something better designed, and the aftermarket is where it can happen.
The real shift is in how products get designed, not just the technology inside them.
For a long time, adding technology to an object mostly meant electrifying or automating it: intelligence bolted on as one more program, one more layer of code.
We don’t see AI that way.
To us, it’s a reason to look at a product fresh — to design things that are AI-native, not AI-added.
Dieter Rams put the standard simply: less, but better — design that’s honest, unobtrusive, and quietly serves the person using it.
Hold that lens up to everyday objects that have barely changed in decades:the voice recorder；the doorbell；the dashcam
And there’s an enormous amount worth remaking.
We start with the car.
And we believe the ideas worth chasing won’t all come from inside our own team.
That’s why we’re running this:
10 days.
30 designers.
1 question.
Imagine a physical product that lives inside the car, shaped around what people genuinely need.
We want to see how you see it.
Apply by: Jun 27, Pacific Time
Sprint dates: Thu Jul 2 — Sat Jul 11
Selected designers are paid
