Concept Review of Parking Identification Signage System

The Bethlehem Parking Authority (BPA) is developing a branded parking identification signage system to clearly identify the entrances to their parking garages and lots. The new parking identification signage system will assist visitors in locating parking with ease, give them a sense of arrival, and inform them of important information like time restrictions and parking rates. It will also serve to enhance the identity of the BPA's parking facilities, increase usage, and improve the customer experience.

Two signage concepts are shown in the survey below. Please take a moment to provide us your feedback about the concept designs. Your input is valuable and will help us to determine which signage design will be the most advantageous to the BPA and the city.

* 1. What is your role in the City of Bethlehem community?

Concept 1 is designed to create a visual connection between the city's new wayfinding system and the parking facilities. Concept 2 is designed to identify the parking facilities but utilize visual elements that represent the Bethlehem Parking Authority's brand and identity. The image below shows images of the new wayfinding system that inspired the design for Concept 1 and images of the Bethlehem Parking Authority's brand which inspired Concept 2.

<strong>Concept 1 is designed to create a visual connection between the city's new wayfinding system and the parking facilities. Concept 2 is designed to identify the parking facilities but utilize visual elements that represent the Bethlehem Parking Authority's brand and identity. </strong>The<strong> image below shows images of the new wayfinding system that inspired the design for Concept 1 and images of the Bethlehem Parking Authority's brand which inspired Concept 2.</strong>

Concept 1 - The angled shape of the sign panel subtly mimics the angles of the Bethlehem star. The industrial materials and details of the sign structure create a connection between the history of Bethlehem Steel and the city's new wayfinding signage system. The color scheme uses colors from the city's wayfinding signage system.

<strong>Concept 1 </strong>- The angled shape of the sign panel subtly mimics the angles of the Bethlehem star. The industrial materials and details of the sign structure create a connection between the history of Bethlehem Steel and the city's new wayfinding signage system. The color scheme uses colors from the city's wayfinding signage system.

* 2. Thinking about sign Concept 1 overall, which of the following best describes your feelings about it?

* 3. How visible do you think Concept 1 would be in the environment?

Concept 2 - This concept integrates the Bethlehem Parking Authority logo colors with a simple modern form with graphic details. The colors are separated by a strong diagonal which mimics angles found in the shape of the Bethlehem star. The slim silver backer panel creates a contemporary structure. The rounded corners of the sign panel compliment the parking "P" circle shape.

<strong>Concept 2 </strong>- This concept integrates the Bethlehem Parking Authority logo colors with a simple modern form with graphic details. The colors are separated by a strong diagonal which mimics angles found in the shape of the Bethlehem star. The slim silver backer panel creates a contemporary structure. The rounded corners of the sign panel compliment the parking "P" circle shape.

* 4. Thinking about sign Concept 2 overall, which of the following best describes your feelings about it?

* 5. How visible do you think Concept 2 would be in the environment?

* 6. Should the new parking signage relate more closely with the City's new wayfinding system design or should the parking signage design relate more closely to the Bethlehem Parking Authority's brand?

* 7. Which concept design do you like the best?

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