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Impact of AI in Investor Relations
1.
How do you believe companies should use AI in ongoing investor relations activities? (Select all that apply)
Investor targeting
Proxy matters (e.g., to predict vote outcomes)
Shareholder proposal benchmarking
Creating content for / targeting retail shareholders
Companies should not use AI for ongoing IR activities
2.
If you were advising a company, which of the following materials do you think it makes sense to draft using AI? (Select all that apply)
Earnings materials (press releases, scripts, etc.)
Message-test and narrative refinement
Research / peer or industry analysis
Simulate investor / analyst questions or reactions
No use of AI at all
Other (please specify)
3.
How should companies adapt how they create materials with LLMs in mind? (Select all that apply)
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Publish key content as webpages instead of only PDFs
Enhance tracking of how materials show up across LLMs
Onboard a tool to make web content more accessible to AI platforms
They shouldn't adapt with AI in mind
4.
Select the statement that most aligns with your experience with AI in your work to date.
AI has dramatically changed how I think about IR work.
AI has made some things easier but otherwise has had little impact on IR work.
AI has had little to no impact on IR work.
AI has made IR harder / more complicated.
5.
How should AI inform IR work?