Focus of this questionnaire: 
Interview families/caregivers of a child/children who has played with the play activity. Please be sure that they are done with playing before interviewing.

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* 1. What do you think about the play activity?

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* 2. To what degree does the activity give families a more positive shopping experience?

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* 3. Does the activity make you more positive to your next IKEA visit with the family?

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* 4. To what degree do you think the activity fits an IKEA store?

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* 5. Do you think the activity is new and refreshing?

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* 6. Observers notes. Which area? 

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* 7. Observers notes. Elaborate the context. 

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