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Fireweed Bones (Indigenous Lifestyle Brand) : Customer Preferences Survey

Hi everyone! My name is Sabrina Williams, and I’m an Indigenous artist and upcoming entrepreneur. I’ve been creating traditional Northwest Coast art since 2018 and graduated from the Freda Diesing School of Northwest Coast Art in 2023. I’m currently working on building an Indigenous lifestyle brand inspired by my family, culture, and the importance of giving back to our communities. I’ve created a short survey to help me gather information for my business plan. I’d really appreciate it if you could take a few minutes to complete it. All responses will be kept completely confidential and used only for my business research. Thank you so much for your support! With love, Sabrina Williams
1.What is your age range?
2.Where do you currently live?
3.How do you identify?
4.How do you describe your gender?
5.How interested are you in streetwear, alternative fashion, graphic apparel or clothing that is different from mainstream styles?
Very interested
Interested
Somewhat interested
Not very interested
Not interested
6.How important is it that the clothing or accessories you choose help express your identity, culture, values or personal interests?
7.During the past 12 months, approximately how often have you purchased graphic, artist-designed, streetwear or Indigenous-designed clothing or accessories?
8.How interested would you be in a new Indigenous-owned lifestyle brand combining contemporary Indigenous artwork, alternative/streetwear fashion and storytelling?
9.What would be MOST important to you when deciding whether to purchase from a brand like Fireweed Bones? (Please select up to TWO).
10.Which products would you be MOST interested in purchasing from Fireweed Bones? (Please select up to TWO).
11.What price would you consider reasonable for a quality T-shirt featuring original Indigenous artwork and storytelling?
12.Compared with a similar mass-produced product, would you be willing to pay more for an original product created by an Indigenous-owned brand or Indigenous artist?
13.Where would you be MOST likely to discover Fireweed Bones?
14.Where would you be MOST likely to purchase Fireweed Bones products?
15.If Fireweed Bones offered a product and design you liked at a price you considered reasonable, how likely would you be to purchase within the next 12 months?
Very likely
Likely
Unsure
Unlikely
Very unlikely