SECTION 1: About You

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* 1. Your name (optional)

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* 2. Province / State

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* 3. Total farmed acres

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* 4. Primary commodities (select all that apply)

SECTION 2: Equipment & Dealer Relationship

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* 5. Years of farming experience

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* 6. Equipment brands you currently operate (select all that apply)

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* 7. How often do you visit your primary dealer?

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* 8. Overall, I am satisfied with my primary equipment dealer.

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* 9. My preferred way to communicate with my dealer is:

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* 10. My biggest frustration with dealers / OEM support is:

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* 11. In the last 12 months, how many days of field work did you
lose to equipment breakdown?

SECTION 3: Service & Communication

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* 12. Dealer service technicians have the technical knowledge to solve my problems quickly.

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* 13. OEM field representatives understand the real-world challenges I face in the field.

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* 14. When I have a complex equipment problem, information I need comes from:

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* 15. I trust my dealer's service team to be honest with me about costs and repair timelines.

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* 16. How often do you interact directly with an OEM field support
representative?

SECTION 4: Industry Perspectives & Training Value

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* 17. When I make a purchasing decision, my primary consideration is:

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* 18. My dealer truly understands the financial pressures and time
constraints I face during seeding and harvest.

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* 19. If you could change ONE thing about how dealers or OEM reps
interact with you, what would it be?

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* 20. Describe a time when a dealer or OEM rep truly went above
and beyond for you.

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* 21. I would find it valuable if dealer service staff received
training in understanding the farmer's perspective and emotional
pressures of farming.

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* 22. Anything else you'd like to share about your experience with
the ag equipment industry?

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