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Project SquawkBack - Farmer / Producer Survey 2026
SECTION 1: About You
1.
Your name (optional)
*
2.
Province / State
(Required.)
Alberta
British Columbia
Manitoba
Ontario
Saskatchewan
Quebec
Montana
North Dakota
Minnesota
Iowa
Nebraska
Kansas
Wisconsin
Utah
Other (please specify)
*
3.
Total farmed acres
(Required.)
under 500 acres
500 to 1500 acres
1500 to 3500 acres
3500 to 7000 acres
7000+ acres
*
4.
Primary commodities (select all that apply)
(Required.)
Grain / Cereal crops
Oilseeds
Pulse crops
Livestock / Mixed
Forage / Hay
Specialty crops
SECTION 2: Equipment & Dealer Relationship
*
5.
Years of farming experience
(Required.)
0–5 years
6–10 years
11–20 years
21–30 years
30+ years
*
6.
Equipment brands you currently operate (select all that apply)
(Required.)
John Deere
Case IH
New Holland
Fendt
Massey
Challenger
Gleaner
Kubota
Claas
Versatile
Other (please specify)
*
7.
How often do you visit your primary dealer?
(Required.)
Weekly
Seasonally (2–4x/year)
Annually
Rarely / only for emergencies
Monthly
*
8.
Overall, I am satisfied with my primary equipment dealer.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
9.
My preferred way to communicate with my dealer is:
(Required.)
Phone call
Text message
Email
In-person visit
Dealer portal / app
*
10.
My biggest frustration with dealers / OEM support is:
(Required.)
Parts availability and delivery time
Labour / service scheduling
Technical knowledge of service staff
Communication during breakdowns
Pricing and transparency
Warranty processes
Product support knowledge from OEM reps
None of the above
*
11.
In the last 12 months, how many days of field work did you
lose to equipment breakdown?
(Required.)
None
1–2 days
3–5 days
6–10 days
More than 10 days
SECTION 3: Service & Communication
*
12.
Dealer service technicians have the technical knowledge to solve my problems quickly.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
13.
OEM field representatives understand the real-world challenges I face in the field.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
14.
When I have a complex equipment problem, information I need comes from:
(Required.)
My dealer service department
OEM technical support line
Other farmers / online groups
YouTube / online resources
My own troubleshooting
*
15.
I trust my dealer's service team to be honest with me about costs and repair timelines.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
16.
How often do you interact directly with an OEM field support
representative?
(Required.)
Never
Rarely (once a year or less)
Occasionally (2–3x/year)
Regularly (monthly)
SECTION 4: Industry Perspectives & Training Value
*
17.
When I make a purchasing decision, my primary consideration is:
(Required.)
Lowest total cost of ownership
Brand loyalty and trust
Local dealer relationship and support
Availability of parts and service
Peer recommendations
Technology and precision ag features
*
18.
My dealer truly understands the financial pressures and time
constraints I face during seeding and harvest.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
19.
If you could change ONE thing about how dealers or OEM reps
interact with you, what would it be?
(Required.)
20.
Describe a time when a dealer or OEM rep truly went above
and beyond for you.
*
21.
I would find it valuable if dealer service staff received
training in understanding the farmer's perspective and emotional
pressures of farming.
(Required.)
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
22.
Anything else you'd like to share about your experience with
the ag equipment industry?
