Project SquawkBack - Farmer / Producer Survey 2026 SECTION 1: About You Question Title * 1. Your name (optional) Question Title * 2. Province / State Alberta British Columbia Manitoba Ontario Saskatchewan Quebec Montana North Dakota Minnesota Iowa Nebraska Kansas Wisconsin Utah Other (please specify) Question Title * 3. Total farmed acres under 500 acres 500 to 1500 acres 1500 to 3500 acres 3500 to 7000 acres 7000+ acres Question Title * 4. Primary commodities (select all that apply) Grain / Cereal crops Oilseeds Pulse crops Livestock / Mixed Forage / Hay Specialty crops SECTION 2: Equipment & Dealer Relationship Question Title * 5. Years of farming experience 0–5 years 6–10 years 11–20 years 21–30 years 30+ years Question Title * 6. Equipment brands you currently operate (select all that apply) John Deere Case IH New Holland Fendt Massey Challenger Gleaner Kubota Claas Versatile Other (please specify) Question Title * 7. How often do you visit your primary dealer? Weekly Seasonally (2–4x/year) Annually Rarely / only for emergencies Monthly Question Title * 8. Overall, I am satisfied with my primary equipment dealer. Strongly Disagree Disagree Neutral Agree Strongly Agree Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 9. My preferred way to communicate with my dealer is: Phone call Text message Email In-person visit Dealer portal / app Question Title * 10. My biggest frustration with dealers / OEM support is: Parts availability and delivery time Labour / service scheduling Technical knowledge of service staff Communication during breakdowns Pricing and transparency Warranty processes Product support knowledge from OEM reps None of the above Question Title * 11. In the last 12 months, how many days of field work did youlose to equipment breakdown? None 1–2 days 3–5 days 6–10 days More than 10 days SECTION 3: Service & Communication Question Title * 12. Dealer service technicians have the technical knowledge to solve my problems quickly. Strongly Disagree Disagree Neutral Agree Strongly Agree Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 13. OEM field representatives understand the real-world challenges I face in the field. Strongly Disagree Disagree Neutral Agree Strongly Agree Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 14. When I have a complex equipment problem, information I need comes from: My dealer service department OEM technical support line Other farmers / online groups YouTube / online resources My own troubleshooting Question Title * 15. I trust my dealer's service team to be honest with me about costs and repair timelines. Strongly Disagree Disagree Neutral Agree Strongly Agree Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 16. How often do you interact directly with an OEM field supportrepresentative? Never Rarely (once a year or less) Occasionally (2–3x/year) Regularly (monthly) SECTION 4: Industry Perspectives & Training Value Question Title * 17. When I make a purchasing decision, my primary consideration is: Lowest total cost of ownership Brand loyalty and trust Local dealer relationship and support Availability of parts and service Peer recommendations Technology and precision ag features Question Title * 18. My dealer truly understands the financial pressures and timeconstraints I face during seeding and harvest. Strongly Disagree Disagree Neutral Agree Strongly Agree Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 19. If you could change ONE thing about how dealers or OEM repsinteract with you, what would it be? Question Title * 20. Describe a time when a dealer or OEM rep truly went aboveand beyond for you. Question Title * 21. I would find it valuable if dealer service staff receivedtraining in understanding the farmer's perspective and emotionalpressures of farming. Strongly Disagree Disagree Neutral Agree Strongly Agree Strongly Disagree Disagree Neutral Agree Strongly Agree Question Title * 22. Anything else you'd like to share about your experience withthe ag equipment industry? Done