Ice Cream

Tell us about the importance of Ice Cream in your life!

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* 1. How often do you eat ice cream or ice cream novelties at home?

Every Day

Often (a couple times a week)

Once a Month

Only on Special Occasions

Never

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* 2. What size ice cream/desserts do you purchase most?

Gallon

Quart

Pint

Single Serve/Individually Packaged (drumsticks, ice cream bars, etc)

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* 3. Why do you purchase the size you answered in Question 3? (Give top 2 reasons)

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* 4. How do you scoop your ice cream?

With a Classic Scoop

With a Spoon

Eat out of the Tub

Other (please specify)

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* 5. What are the benefits of Single Serve/Individually Packaged desserts? In order from most important to least important.

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* 6. What are the downsides of Single Serve/Individually Packaged desserts? In order from most frustrating to least frustrating.

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* 7. When buying a new ice cream/novelty product, what qualities sell you the most?

Unique Flavor

Value

Unique Way of Packaging

Stand Out Design/Branding

New Style of Product (think mochi, edible cookie dough bites, etc)

Other (please specify)

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* 8. What aspects of Health/Nutrition are most important when buying Ice Cream/Dessert?

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* 9. How's your freezer space?

Packed to the Brim, Can't Fit One More Thing

Plenty of Room for New Products

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 10. How much do you hate scooping ice cream?

Never Want To Do It Again

Meh

Love It, Want To Do It Every Day

Clear

i We adjusted the number you entered based on the slider’s scale.