Visitors Along the Wine Road 2024 - tasting fees, reservations and more
1.
How many times have you visited Wine Road Northern Sonoma County?
1-2 times
3-4 times
5-10 times
Too many to count!
I haven't yet.
2.
Where are you from?
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Canada
Mexico
Europe
Other
3.
What originally brought you to Sonoma County?
Business Trip
Destination Wedding
Family or Friend Recommendation
Ad or Article in San Francisco Chronicle or SF Gate
VIA Magazine
Article on Flipboard
I live local or very close by
School - attended Sonoma State
Other
4.
Do you belong to any wine clubs? If yes, how many?
NO wine clubs
Yes - I belong to 1 club
Yes - I belong to 2 clubs
Yes - I belong to 3 clubs
Yes - I belong to 4 clubs
Yes - I belong to 5 clubs
Yes - I belong to 6 or MORE clubs
5.
What are the top TWO reasons you joined a wine club?
Discount on wine
Wine club events
Special treatment when I visit
Access to limited release wines
Other (please specify)
6.
What are your top 1 or 2 lodging preference?
Hotel
Bed & Breakfast
Vacation Rental or Airbnb
Friend or Family's home
Campground or RV park
Live local
7.
When looking for lodging reservations, what area is your preference?
N/A - local
N/A - stay with friends
Cloverdale
Geyserville
Healdsburg
Windsor
Santa Rosa
Rohnert Park
Forestville
Sebastopol
Guerneville
Napa
Occidental
Marin
Bodega Bay / Jenner
Other (please specify)
8.
Why do you enjoy visiting the Wine Road? Please only check your top two (2).
I like to learn about wine
I enjoy taking vineyard tours or hikes
I enjoy food and wine pairings
I like to meet winemakers / get to know the people behind the bottle/label
I enjoy limited production wines - appointment only tasting opportunities
I want to taste the wines I've read about with high scores or awards
The romance of it - scenic beauty
I want to visit wineries with gardens - views - caves...something special
Other (please specify)
9.
Why do you like to go wine tasting? Please only check your top two (2).
To buy wine
To discover new wineries
To stay connected to my favorite wineries
It is a fun way to meet up with friends and enjoy the day
Visiting Wine Country... a "bucket list" experience
Other (please specify)
10.
What would prevent you from going wine tasting?
The need for reservations
The cost of each tasting
The combined cost: travel, lodging, meals and tasting fees
Customer Service - there seems to be wine pourers, not wine educators in tasting rooms
Nothing - I go as often as I want
Other (please specify)
11.
When do you think you will visit this area again?
I am a local
Planning my first visit for later this year
I'll be there in about a month
I plan to visit next spring/summer
I plan on returning in a couple of years (2025-2026)
Other (please specify)
12.
If you recently chose to visit another wine destination instead of Northern Sonoma County, where did you visit?
13.
What enticed you to visit that particular destination?
14.
What type of wine tasting experience do you prefer?
Walk-in (no reservation), sample a few wines at the tasting bar
Walk-in (no reservation), but be able to sit and enjoy our tasting
Make a reservation: wine tasting & maybe a food pairing
Make a reservation: allowing 60 minutes or longer to linger, maybe buy a bottle to sip on site after tasting
I prefer being able to drop in and just buy a favorite bottle, or a glass of wine to sip on site, enjoying the views
I want some education, I appreciate the host telling me about the wine and helping me to understand where the grapes came from, the wine-making process, etc. I don't know if that's a 45 minute or 60 minute time frame, I just want to feel relaxed, not rushed - then have time to make my purchases.
Other (please specify)
15.
What is the price point you expect to pay for wine tasting? This does
NOT
include food pairings, this refers to wine tasting only.
Complimentary
$10 per person
$15 per person
$20 per person
$25 per person
$30 per person
$35 per person
$40 per person
$45 per person
$50 per person
16.
What is the price point you expect to pay for a seated, wine AND food pairing, which would require a reservation?
$25 per person
$30 per person
$35 per person
$40 per person
$45 per person
$50 per person
$60 per person
$75 per person
For a creative food pairing (more than a charcuterie board) with bites to pair with each wine, I would pay more than $75.
17.
While visiting Sonoma County what other places do you visit? Please check all that apply.
Breweries
Distilleries
Galleries
Museums (Charles Schulz Museum, Children's Museum, Museum of Sonoma County or others)
Parks/Hiking Trails
Shopping
Armstrong Woods
Luther Burbank Gardens
Beach Day - A Trip to the Ocean
Music Venue (LBC Luther Burbank Center, Green Music Center - live music at other smaller venues)
Various "festivals"
Other (please specify)
18.
When logging onto
WineRoad.com,
what do you use the site for? Check all that apply.
Winery Contacts
Lodging Ideas
Event Calendar
Maps - Order a printed map or print from website
Wine 101 for tips on visiting the area
No, I don't use the site at all
Other (please specify)
19.
What other information would you find helpful on wineroad.com to help plan your trip?
20.
Do you listen to our
Wine Road podcast
?
Yes
No
21.
When you are here, do you use our printed winery map as a guide?
Yes
No
22.
Are you a Wine Road Ambassador?
(If not, you can find info about being an Ambassador on our website...take the quiz, get the pin :-)
Yes
No
23.
Do you attend wine tasting events or festivals in your area? Let us know which ones you enjoy. If there is consumer interest for certain festivals, we may be able to bring some Wine Road wineries to participate.
No - I don't typically attend wine festivals
Other (please specify)
24.
Do you have wine related apps downloaded on your phone? If so, which ones? Check all that apply.
WineRoad
Wine Spectator
Hello Vino
Corkz
Wine & Food
Delectable
Lot 18 Wine
Pocket Wine Pairing
WineCountry.com
Local Wine Events
Winery Geek
Other (please specify)
25.
What do you like best about Wine Road?
26.
How can we make Wine Road better for you?
27.
What is your age range?
21-30
31-40
41-50
51-60
61-70
71+
Thank you for taking the time to respond to our survey. Your comments are sincerely appreciated.
