Murray Regional Tourism (MRT) is undertaking a survey to understand visitors’ travel experiences in the Murray region. Urban Enterprise (tourism, planning and economic consultancy) has been engaged to complete this research on behalf of MRT.

This research aims to understand consumer perceptions of the Murray Region, travel preferences and to identify gaps in the current visitor experience. 

MRT is the peak tourism organisation for the Murray region in NSW and Victoria. It covers the area north and south of the Murray River between Albury Wodonga in the east and Mildura Wentworth in the west.



The aggregated data collected via this survey will be shared with Murray Regional Tourism Board. No individual responses or contact details will be disclosed. Confidentiality of results is ensured. If you would like to request access to, and/or correction of your personal information, you can do so by contacting Urban Enterprise on (03) 9482 3888.

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