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* 1. Do you have a clearly defined sanitization plan in place?

Did you know...  55% of customers said a business' community involvement impacted their business choice.

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* 2. Do you offer concierge or contact-free ways to buy and pickup as well as delivery options?

Did you know... 50% of recent car buyers only visited one dealership before buying, and 18% of auto shoppers would buy a vehicle sooner if there was an online purchase option.

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* 3. Outside of commercials/advertising, do you utilize video technology to communicate with customers virtually?  (ex. product/service explanations, tours/walkarounds, showcase offers/incentives)

Did you know... YouTube is the #2 most visited website for 71% sales and 67% service customers. However, when asked if they received video in their lead response, only 5% of customers who received a response to their request for information said they got video of any kind in the response; 3% didn't receive anything.

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* 4. During COVID-19, have you continued to manage your online reputation?

Did you know... 63% of service and 54% of sales customers say social and review sites are the most helpful in their selection process.

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* 5. How have you changed your social media strategy during COVID-19?  (Select all that apply.)

Did you know... Facebook is used by 73% of sales and 76% of service customers; YouTube: 71% sales and 67% service; Instagram: 33% sales and 29% service; Twitter: 22% sales and 21% service. However, we still see more dealers wanting to focus on an Instagram strategy vs. YouTube -- if you must prioritize one over the other, prioritize YouTube!

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* 6. Do you use text messaging to communicate updates to customers, including any COVID-19 related information, your pickup/deliver options and more?

Did you know...  Only 1 in 5 emails is ever opened, but 95% of text messages are read within 3 minutes.

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* 7. How is your website chat solution programmed or updated to better assist during our current retail environment? Select all that apply.

Did you know... 74% of customers would book appointments via messaging services, while 28% said they requested information or scheduled service after hours.

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* 8. For automotive dealerships, how have you updated your lead follow-up process for greater success now and beyond COVID-19? Select all that apply.

Did you know...  Search volume for best car deals and truck deals has grown 70% globally from March 22, 2020, to March 28, 2020, versus March 15 to March 21 of the same year.

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* 9. Despite COVID-19, vehicle searches have increased as people continue to shop online. If you are in automotive, what are you including in your responses to leads? Select all that apply.

Did you know...  42% of customers said they are ready to BUY ONLINE! About a quarter of customers (24%) want to do all of their financing online ahead of time, and 1/3 (31%) want to negotiate the price.

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* 10. In what ways are potential customers able to communicate with the staff at your business? Select all methods which your team can use and management can track though your systems. (Example: If you can't see within your chat or CRM platforms the text messages your team is sending to your customers, do not check that option.)

Did you know...  Studies show that digital engagement directly correlates with shoppers’ propensity to buy, which enforces the importance of tracking all touchpoints from online activity.

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* 11. Have you thoroughly reviewed your advertising and vendor budget for duplicate services and messaging pertaining to COVID-19?

Dealers who have taken advantage of our complimentary and confidential audit are able to find savings of thousands of dollars per month!

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* 12. What do you anticipate your biggest challenge(s) will be retailing in this new landscape where safety is paramount and virtual is increasingly required?

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