*1.How familiar are you with agricultural carbon markets?(Required.)

Very familiar

Somewhat familiar

Heard of them, but don't understand well

Not familiar at all

*2.Where have you heard about carbon markets? (Select all that apply)(Required.)

Other farmers

Agronomist / retailer

Farm organizations (e.g., corn/soy groups)

Supply chain companies (e.g., food companies, ethanol, distillers)

Carbon program companies (e.g., Indigo, Nori)

Government agencies (e.g., USDA/NRCS)

Media / news

I have not heard about carbon markets before

*3.Have you ever participated in a carbon or sustainability program?(Required.)

Yes, currently participating

Yes, participated in the past

No, but I have seriously considered it

No, and I have not considered it

*4.How many different programs (carbon or sustainability) have you participated in?(Required.)

None

1

2-3

4 or more

*5.Which types of programs have you participated in? (Select all that apply)(Required.)

Private carbon markets (e.g., Indigo, Nori)

Supply chain programs (e.g., companies like PepsiCo paying for practices)

Government programs (e.g., NRCS, EQIP, CSP)

Conservation cost-share programs

I have not participated

6.If you are willing, please share the name(s) of the program in which you've participated.

7.If you have participated in more than one type of program, which did you prefer overall?

Supply chain-supported program

Carbon market program

Government program

No preference

Have not participated in multiple types

8.What made that program better? (Select up to 2)

Higher or more reliable payments

Easier to understand requirements

Less paperwork or time required

Better fit with my operation

More flexibility in practices

Better technical or agronomic support

Lower risk (contracts, penalties, etc.)

9.Which program required the MOST effort?

Supply chain-supported program

Carbon market program

Government program

About the same

Not sure

10.Which program delivered the MOST value?

Supply chain-supported program

Carbon market program

Government program

About the same

Not sure

*11.Before today, had you heard the terms "carbon offset" and "carbon inset"?(Required.)

Yes, and I understand the difference

Yes, but I'm not sure what the difference is

No

*12.Which best describes your understanding of these terms?(Required.)

Offsets = credits sold on open markets; Insets = within a supply chain

Offsets = government programs; Insets = private programs

Offsets and insets are basically the same

Not sure

*13.If given the choice, which type of program would you prefer?(Required.)

Working directly with a company that buys my crops/products (supply chain program)

Selling carbon credits more broadly (carbon market)

No preference

Not sure

*14.Why would you prefer that option? (Select up to 2)(Required.)

More stable or predictable payments

Simpler requirements

Stronger relationship with buyer

More flexibility in practices

Higher potential payments

Less long-term risk

Fits better with how I currently farm

Not sure

15.If you have NOT participated, why not? (Select up to 3)

Payments are too low

Program requirements are too restrictive

Concern about long-term commitments

Lack of trust in carbon markets

Too much paperwork / time required

Unclear how payments are calculated

Concern about data sharing / privacy

Not enough information available

Doesn't fit my operation

I prefer other programs I've participated in

*16.How much do you trust carbon market programs overall?(Required.)

High trust

Moderate trust

Low trust

No trust

*17.Who do you trust MOST to run or support a carbon program? (Select up to 2)(Required.)

Farmer-led organizations

Local agronomists / retailers

Universities / Extension

Government agencies (USDA, NRCS)

Supply chain companies

Private carbon companies

Conservation non-governmental organizations

I do not trust any of these

*18.What level of data sharing are you comfortable with?(Required.)

Full field-level data (anonymized)

Aggregated / anonymized data only

Minimal required data only

Not comfortable sharing data

*19.What type of payment structure do you prefer?(Required.)

Guaranteed per-acre payment

Pay-for-performance (based on outcomes like carbon or nitrogen reduction)

Hybrid (base payment + performance bonus)

Unsure

*20.What payment level would motivate you to participate?(Required.)

Less than $10/acre

$10-$25/acre

$26-$50/acre

More than $50/acre

Payment is not the primary factor

*21.What length of contract would you be comfortable with?(Required.)

1 year

2-3 years

4-5 years

5+ years

I would not sign a contract

*22.What outcomes matter MOST to you? (Select up to 3)(Required.)

Increased profitability

Reduced input costs

Improved soil health

Yield stability

Environmental impact

Market access / premiums

Risk reduction

*23.Acres farmed:(Required.)

Less than 500

500-1,000

1,001-2,500

2,500+

*24.What is your age range?(Required.)

25-34

35-44

45-54

55-64

65 or older

*25.How much flexibility do you typically have to change practices on rented acres?(Required.)

Full flexibility

Some flexibility, depends on landowner

Very little flexibility

26.Email Address (if you wish to be entered to win a $100 gift card)