City of San Rafael - Economic Development Strategic Plan - General Community Survey

The City of San Rafael has retained Kosmont Companies to prepare an Economic Development Strategic Plan to make recommendations designed to enhance the City’s economic growth. Kosmont’s approach will focus on both city-wide economic resiliencies, as well as the economic vitality of key areas of the City, such as Downtown, the Canal District, Northgate Mall / North San Rafael, and Francisco Blvd. commercial corridor.

The survey on the following pages provides community members and other stakeholders an opportunity to provide vital feedback that will help plan for San Rafael’s future. The survey will be open until mid-December.

Note: Individual responses will be kept confidential. Survey responses will be aggregated and incorporated into the Economic Development Strategic Plan.

Question Title

* 1. Which of these describes you (select all that apply)

San Rafael resident

Employee with a job in San Rafael

Business owner in San Rafael

Commercial property owner in San Rafael

Investor or Developer

Commuter to work outside of San Rafael

Other (please specify)

Question Title

* 2. If you are a City of San Rafael resident, how long have you lived here?

0-4 years

5-9 years

10-14 years

15-19 years

20+ years

Question Title

* 3. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Question Title

* 4. If you are a San Rafael resident, which Council District do you live in?

Council District 1 (includes Canal, Francisco Blvd)

Council District 2 (includes most of Downtown, Gerstle Park, West End, Fair Hills, Sun Valley)

Council District 3 (includes Dominican, Black Canyon, Montecito, Happy Valley, Loch Lomond, Glenwood, Peacock Gap, Civic Center)

Council District 4 (includes Terra Linda, North San Rafael, Smith Ranch, Mont Marin, San Rafael Park)

Question Title

* 5. On a scale of 1-4, with 1 being never and 4 being very often, where do you conduct your weekly shopping (please rank all)

	1	2	3	4
San Rafael	San Rafael 1	San Rafael 2	San Rafael 3	San Rafael 4
Corte Madera	Corte Madera 1	Corte Madera 2	Corte Madera 3	Corte Madera 4
Novato	Novato 1	Novato 2	Novato 3	Novato 4
San Anselmo	San Anselmo 1	San Anselmo 2	San Anselmo 3	San Anselmo 4
Larkspur	Larkspur 1	Larkspur 2	Larkspur 3	Larkspur 4
Internet	Internet 1	Internet 2	Internet 3	Internet 4
Other	Other 1	Other 2	Other 3	Other 4

Other (please specify)

Question Title

* 6. On a scale of 1-4, with 1 being never and 4 being very often,

	1	2	3	4
How often do you purchase goods online or on the internet	How often do you purchase goods online or on the internet 1	How often do you purchase goods online or on the internet 2	How often do you purchase goods online or on the internet 3	How often do you purchase goods online or on the internet 4

Question Title

* 7. On a scale of 1-4, with 1 being never and 4 being very often, how often do you visit each of the following business districts in the City of San Rafael (please rank all)

	1	2	3	4
Downtown Area	Downtown Area 1	Downtown Area 2	Downtown Area 3	Downtown Area 4
Northgate Mall and Nearby Centers	Northgate Mall and Nearby Centers 1	Northgate Mall and Nearby Centers 2	Northgate Mall and Nearby Centers 3	Northgate Mall and Nearby Centers 4
Canal District	Canal District 1	Canal District 2	Canal District 3	Canal District 4
Francisco Blvd Corridor	Francisco Blvd Corridor 1	Francisco Blvd Corridor 2	Francisco Blvd Corridor 3	Francisco Blvd Corridor 4
Shoreline Plaza	Shoreline Plaza 1	Shoreline Plaza 2	Shoreline Plaza 3	Shoreline Plaza 4
Las Gallinas	Las Gallinas 1	Las Gallinas 2	Las Gallinas 3	Las Gallinas 4

Question Title

* 8. How often do you visit business districts in the City of San Rafael for the following purposes, with 1 being ‘never’ and 4 being ‘very frequently’ (please rank all)

	1	2	3	4
Fine dining	Fine dining 1	Fine dining 2	Fine dining 3	Fine dining 4
Family restaurants	Family restaurants 1	Family restaurants 2	Family restaurants 3	Family restaurants 4
Essentials (grocery, home improvement, etc.)	Essentials (grocery, home improvement, etc.) 1	Essentials (grocery, home improvement, etc.) 2	Essentials (grocery, home improvement, etc.) 3	Essentials (grocery, home improvement, etc.) 4
Shopping	Shopping 1	Shopping 2	Shopping 3	Shopping 4
Leisure / entertainment	Leisure / entertainment 1	Leisure / entertainment 2	Leisure / entertainment 3	Leisure / entertainment 4
Fitness, hiking, recreation or other outdoors	Fitness, hiking, recreation or other outdoors 1	Fitness, hiking, recreation or other outdoors 2	Fitness, hiking, recreation or other outdoors 3	Fitness, hiking, recreation or other outdoors 4
Arts / cultural / education	Arts / cultural / education 1	Arts / cultural / education 2	Arts / cultural / education 3	Arts / cultural / education 4
Personal services (hair salon, dry cleaner, car wash, etc.)	Personal services (hair salon, dry cleaner, car wash, etc.) 1	Personal services (hair salon, dry cleaner, car wash, etc.) 2	Personal services (hair salon, dry cleaner, car wash, etc.) 3	Personal services (hair salon, dry cleaner, car wash, etc.) 4
Professional services (health care, business services, banking, etc.)	Professional services (health care, business services, banking, etc.) 1	Professional services (health care, business services, banking, etc.) 2	Professional services (health care, business services, banking, etc.) 3	Professional services (health care, business services, banking, etc.) 4
Other	Other 1	Other 2	Other 3	Other 4

Other (please specify)

Question Title

* 9. What types of new additional businesses would you like to see in Downtown San Rafael, with 1 being ‘not important at all’ and 4 being ‘Extremely Important’ (please rank all)

	1	2	3	4
Fine dining options	Fine dining options 1	Fine dining options 2	Fine dining options 3	Fine dining options 4
Family restaurants	Family restaurants 1	Family restaurants 2	Family restaurants 3	Family restaurants 4
Wine bars, brew pubs	Wine bars, brew pubs 1	Wine bars, brew pubs 2	Wine bars, brew pubs 3	Wine bars, brew pubs 4
Live entertainment	Live entertainment 1	Live entertainment 2	Live entertainment 3	Live entertainment 4
Other recreation venues	Other recreation venues 1	Other recreation venues 2	Other recreation venues 3	Other recreation venues 4
Grocery store	Grocery store 1	Grocery store 2	Grocery store 3	Grocery store 4
Shopping and other retailers	Shopping and other retailers 1	Shopping and other retailers 2	Shopping and other retailers 3	Shopping and other retailers 4
Personal and professional services	Personal and professional services 1	Personal and professional services 2	Personal and professional services 3	Personal and professional services 4
First run movies	First run movies 1	First run movies 2	First run movies 3	First run movies 4
Multi family housing	Multi family housing 1	Multi family housing 2	Multi family housing 3	Multi family housing 4
Fitness / health / wellness	Fitness / health / wellness 1	Fitness / health / wellness 2	Fitness / health / wellness 3	Fitness / health / wellness 4
Arts / cultural / educational	Arts / cultural / educational 1	Arts / cultural / educational 2	Arts / cultural / educational 3	Arts / cultural / educational 4
Hotel / hospitality	Hotel / hospitality 1	Hotel / hospitality 2	Hotel / hospitality 3	Hotel / hospitality 4
Office	Office 1	Office 2	Office 3	Office 4
Gathering places (small / large groups)	Gathering places (small / large groups) 1	Gathering places (small / large groups) 2	Gathering places (small / large groups) 3	Gathering places (small / large groups) 4
Other	Other 1	Other 2	Other 3	Other 4

Other (please specify)

Question Title

* 10. What types of new additional businesses would you like to see in North San Rafael, with 1 being ‘not important at all’ and 4 being ‘Extremely Important’ (please rank all)

	1	2	3	4
Fine dining options	Fine dining options 1	Fine dining options 2	Fine dining options 3	Fine dining options 4
Family restaurants	Family restaurants 1	Family restaurants 2	Family restaurants 3	Family restaurants 4
Wine bars, brew pubs	Wine bars, brew pubs 1	Wine bars, brew pubs 2	Wine bars, brew pubs 3	Wine bars, brew pubs 4
Live entertainment	Live entertainment 1	Live entertainment 2	Live entertainment 3	Live entertainment 4
Other recreation venues	Other recreation venues 1	Other recreation venues 2	Other recreation venues 3	Other recreation venues 4
Grocery store	Grocery store 1	Grocery store 2	Grocery store 3	Grocery store 4
Shopping and other retailers	Shopping and other retailers 1	Shopping and other retailers 2	Shopping and other retailers 3	Shopping and other retailers 4
Personal / professional services	Personal / professional services 1	Personal / professional services 2	Personal / professional services 3	Personal / professional services 4
First run movies	First run movies 1	First run movies 2	First run movies 3	First run movies 4
Multi family housing	Multi family housing 1	Multi family housing 2	Multi family housing 3	Multi family housing 4
Fitness / health / wellness	Fitness / health / wellness 1	Fitness / health / wellness 2	Fitness / health / wellness 3	Fitness / health / wellness 4
Arts / cultural / educational	Arts / cultural / educational 1	Arts / cultural / educational 2	Arts / cultural / educational 3	Arts / cultural / educational 4
Hotel / hospitality	Hotel / hospitality 1	Hotel / hospitality 2	Hotel / hospitality 3	Hotel / hospitality 4
Office	Office 1	Office 2	Office 3	Office 4
Gathering places (small / large groups)	Gathering places (small / large groups) 1	Gathering places (small / large groups) 2	Gathering places (small / large groups) 3	Gathering places (small / large groups) 4
Other	Other 1	Other 2	Other 3	Other 4

Other (please specify)

Question Title

* 11. Which of the following civic improvements / amenities should the City invest in for San Rafael, with ‘1’ being ‘not important at all’ and 4 being ‘extremely important’ (please rank all)

	1	2	3	4
Safety	Safety 1	Safety 2	Safety 3	Safety 4
Cleanliness / appearance	Cleanliness / appearance 1	Cleanliness / appearance 2	Cleanliness / appearance 3	Cleanliness / appearance 4
Traffic flow	Traffic flow 1	Traffic flow 2	Traffic flow 3	Traffic flow 4
Public art, plazas, and walkways	Public art, plazas, and walkways 1	Public art, plazas, and walkways 2	Public art, plazas, and walkways 3	Public art, plazas, and walkways 4
Streetscape / design / built environment	Streetscape / design / built environment 1	Streetscape / design / built environment 2	Streetscape / design / built environment 3	Streetscape / design / built environment 4
Parking infrastructure	Parking infrastructure 1	Parking infrastructure 2	Parking infrastructure 3	Parking infrastructure 4
Technological infrastructure (e.g. Broadband)	Technological infrastructure (e.g. Broadband) 1	Technological infrastructure (e.g. Broadband) 2	Technological infrastructure (e.g. Broadband) 3	Technological infrastructure (e.g. Broadband) 4
Signage / wayfinding / lighting	Signage / wayfinding / lighting 1	Signage / wayfinding / lighting 2	Signage / wayfinding / lighting 3	Signage / wayfinding / lighting 4
Mobility / walkability / bike-ability / transit	Mobility / walkability / bike-ability / transit 1	Mobility / walkability / bike-ability / transit 2	Mobility / walkability / bike-ability / transit 3	Mobility / walkability / bike-ability / transit 4
Other	Other 1	Other 2	Other 3	Other 4

Question Title

* 12. Would you support national brands (Safeway, Target, Ross) in Downtown?

Yes

It depends (please specify)

City of San Rafael - Economic Development Strategic Plan - General Community Survey

Question Title

* 1. Which of these describes you (select all that apply)

Question Title

* 2. If you are a City of San Rafael resident, how long have you lived here?

Question Title

* 3. What is your age?

Question Title

* 4. If you are a San Rafael resident, which Council District do you live in?

Question Title

* 5. On a scale of 1-4, with 1 being never and 4 being very often, where do you conduct your weekly shopping (please rank all)

Question Title

* 6. On a scale of 1-4, with 1 being never and 4 being very often,

Question Title

* 7. On a scale of 1-4, with 1 being never and 4 being very often, how often do you visit each of the following business districts in the City of San Rafael (please rank all)

Question Title

* 8. How often do you visit business districts in the City of San Rafael for the following purposes, with 1 being ‘never’ and 4 being ‘very frequently’ (please rank all)

Question Title

* 9. What types of new additional businesses would you like to see in Downtown San Rafael, with 1 being ‘not important at all’ and 4 being ‘Extremely Important’ (please rank all)

Question Title

* 10. What types of new additional businesses would you like to see in North San Rafael, with 1 being ‘not important at all’ and 4 being ‘Extremely Important’ (please rank all)

Question Title

* 11. Which of the following civic improvements / amenities should the City invest in for San Rafael, with ‘1’ being ‘not important at all’ and 4 being ‘extremely important’ (please rank all)

Question Title

* 12. Would you support national brands (Safeway, Target, Ross) in Downtown?

Question Title

* 13. What retail stores do you shop at that are not available in the City of San Rafael?

Question Title

* 14. What makes other downtown districts desirable?

Question Title

* 15. What are the most important priorities and opportunities the City of San Rafael should focus on?