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How Are You Preparing for the Cookie-Less World?

This survey will take no more than 5 minutes to complete.

Please be assured that this is completely anonymous. You may, if you choose, enter some brief contact information at the end if you would like us to reach out for follow-up/ future communications. 
1.Prior to Google's recent June 24th announcement, on a scale of 1 to 5, how active was your team in preparing for the transition away from cookies?(Required.)
2.If you selected, 1, 2, or 3 above, please answer the following:
If despite Google's recent announcement your plans have stayed on track and have been consistent, please tell us more about why. (check all that apply) 
3.Approximately what percent of your digital media budget will be impacted by 3P cookie deprecation?(Required.)
4.Do you foresee 3P cookie deprecation causing a change the way your spend is budgeted across various channels, tactics and solutions? If yes, how do you see the change affecting the following:
Gain, Reduce or No Change
Social media platforms: Facebook and other walled gardens
Google Search
Mobile apps: For example, games & retail apps
Connected TV (CTV) - Streaming
Mobile web
Desktop web
Contextual
Measurement
5.Are there any areas or technologies other than the above that you believe will see a greater share of importance or revenue post-3P cookie?(Required.)
6.Is your overall digital budget and your CTV budget managed by the same media team?(Required.)
7.The industry is clearly struggling to develop alternatives to cookie-based targeting. If you had the option of testing a behavioral targeting solution - and you were assured that it did not track users, yet it would still perform as well as cookie-based targeting, how interested would you be?(Required.)
Not at all interested
Somewhat interested
Highly interested
100% - would like to try it now
8.Without sharing any personal information, can you please indicate which of the following most closely matches your job title.(Required.)
9.Optional Contact Information (If you choose to share it we would include you when we report the results of this survey, within the next few weeks)
Current Progress,
0 of 9 answered