2020 MAB Communications Survey

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* 1. What type of broadcaster/media professional are you? (answer as many that apply):

Radio

Television

Educator

Student

Supplier

Other (please specify)

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* 2. Please select which one of the following best represents your current job/position (check all that apply):

Management

Sales

News

Programming

Engineering

Digital Media

Social Media

Community Affairs

Operations

Production

Student

Educator

Supplier

Other (please specify)

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* 3. Please let us know what age group you're in:

20-35

36-50

51-65

65+

Other (please specify)

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* 4. As the MAB plans for the next year, how would you choose to receive MAB communications?

Posted on the MAB website

Facebook and Twitter

Other (please specify)

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* 5. Please rate the following forms of communication on how important they are to you:

	Very Important	Somewhat Important	Not Important	N/A
Email	Email Very Important	Email Somewhat Important	Email Not Important	Email N/A
Land Line Phone	Land Line Phone Very Important	Land Line Phone Somewhat Important	Land Line Phone Not Important	Land Line Phone N/A
Cellular Phone	Cellular Phone Very Important	Cellular Phone Somewhat Important	Cellular Phone Not Important	Cellular Phone N/A
Texting	Texting Very Important	Texting Somewhat Important	Texting Not Important	Texting N/A
Mail	Mail Very Important	Mail Somewhat Important	Mail Not Important	Mail N/A
Twitter	Twitter Very Important	Twitter Somewhat Important	Twitter Not Important	Twitter N/A
Facebook	Facebook Very Important	Facebook Somewhat Important	Facebook Not Important	Facebook N/A
Instagram	Instagram Very Important	Instagram Somewhat Important	Instagram Not Important	Instagram N/A
LinkedIn	LinkedIn Very Important	LinkedIn Somewhat Important	LinkedIn Not Important	LinkedIn N/A

Other Social Media sites you use:

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* 6. How often do you visit the following MAB sites?

	Several Times Daily	Once Daily	Every Few Days	Several Times a Month	Never
MAB Website	MAB Website Several Times Daily	MAB Website Once Daily	MAB Website Every Few Days	MAB Website Several Times a Month	MAB Website Never
Twitter @MichBroadcaster	Twitter @MichBroadcaster Several Times Daily	Twitter @MichBroadcaster Once Daily	Twitter @MichBroadcaster Every Few Days	Twitter @MichBroadcaster Several Times a Month	Twitter @MichBroadcaster Never
Facebook Page	Facebook Page Several Times Daily	Facebook Page Once Daily	Facebook Page Every Few Days	Facebook Page Several Times a Month	Facebook Page Never

Other (please specify)

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* 7. If you have visited the MAB website (MichMAB.com), how user friendly would you rate it?

Extremely user friendly

Somewhat user friendly

Not really user friendly

Not user friendly at all

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* 8. Please indicate what additional information or options you would like to see on the MAB website:

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* 9. The MAB's weekly newsletter "MAB News Briefs" delivers news about the broadcasting industry, MAB events, legislative issues, and more. Do you read the "MAB News Briefs"?

I read every MAB Newsletter thoroughly

I skim through every MAB Newsletter

I occasionally read the MAB Newsletter

I never read the MAB Newsletter

I do not receive the MAB Newsletter

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* 10. Are the topics covered in the weekly MAB newsletter relevant to you and your position?

Often

Occasionally

Once in a while

Rarely

Never

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* 11. What suggestions or improvements would you like to see in the weekly newsletter to make it more relevant for you?

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* 12. How well does the MAB keep you informed and up-to-date about important state and federal legislative issues that affect the broadcast industry?

A great deal

A lot

A moderate amount

A little

None at all

I am not interested in legislative updates

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* 13. Thinking about some of the MAB's Member Services, rate your familiarity with the following programs:

	I Know About and have Used this Service.	I Know About this Service but have Not Used it.	I am Vaguely Aware the this Service exists.	Never Heard of it.
FREE Monthly Webinars	FREE Monthly Webinars I Know About and have Used this Service.	FREE Monthly Webinars I Know About this Service but have Not Used it.	FREE Monthly Webinars I am Vaguely Aware the this Service exists.	FREE Monthly Webinars Never Heard of it.
LBS On-demand Online Sales Training	LBS On-demand Online Sales Training I Know About and have Used this Service.	LBS On-demand Online Sales Training I Know About this Service but have Not Used it.	LBS On-demand Online Sales Training I am Vaguely Aware the this Service exists.	LBS On-demand Online Sales Training Never Heard of it.
MAB Job Bank	MAB Job Bank I Know About and have Used this Service.	MAB Job Bank I Know About this Service but have Not Used it.	MAB Job Bank I am Vaguely Aware the this Service exists.	MAB Job Bank Never Heard of it.
Legal Hotline	Legal Hotline I Know About and have Used this Service.	Legal Hotline I Know About this Service but have Not Used it.	Legal Hotline I am Vaguely Aware the this Service exists.	Legal Hotline Never Heard of it.

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* 14. Thinking about special MAB events, such as the Great Lakes Media Show (#MABshow) and Awards programs, how would you rate the level of marketing done to promote these important and engaging MAB programs?

Very high quality

High quality

Neither high nor low quality

Low quality

Very low quality

I'm not interested in MAB programs and events

2020 MAB Communications Survey

We want to hear from you ...

Question Title

* 1. What type of broadcaster/media professional are you? (answer as many that apply):

Question Title

* 2. Please select which one of the following best represents your current job/position (check all that apply):

Question Title

* 3. Please let us know what age group you're in:

Question Title

* 4. As the MAB plans for the next year, how would you choose to receive MAB communications?

Question Title

* 5. Please rate the following forms of communication on how important they are to you:

Question Title

* 6. How often do you visit the following MAB sites?

Question Title

* 7. If you have visited the MAB website (MichMAB.com), how user friendly would you rate it?

Question Title

* 8. Please indicate what additional information or options you would like to see on the MAB website:

Question Title

* 9. The MAB's weekly newsletter "MAB News Briefs" delivers news about the broadcasting industry, MAB events, legislative issues, and more. Do you read the "MAB News Briefs"?

Question Title

* 10. Are the topics covered in the weekly MAB newsletter relevant to you and your position?

Question Title

* 11. What suggestions or improvements would you like to see in the weekly newsletter to make it more relevant for you?

Question Title

* 12. How well does the MAB keep you informed and up-to-date about important state and federal legislative issues that affect the broadcast industry?

Question Title

* 13. Thinking about some of the MAB's Member Services, rate your familiarity with the following programs:

Question Title

* 14. Thinking about special MAB events, such as the Great Lakes Media Show (#MABshow) and Awards programs, how would you rate the level of marketing done to promote these important and engaging MAB programs?

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* 15. What other suggestions do you have to help enhance the communications and marketing from the MAB: