A few questions on how social media really runs inside Australian organisations: who owns it, what it costs, where AI fits and what holds it back. It takes about two minutes. Your answers are reported as totals, and anything we quote is anonymous, never tied to you or your organisation.

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1. Is social media one person's whole job, or part of someone's? (Required.)

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2. Do you have a documented social media strategy? (Required.)

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3. Roughly what do you spend on social media a month, including ads? (Required.)

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4. How often do you use AI tools in your social media work? (Required.)

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5. What is the single biggest thing holding your social media back? (Required.)

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6. What postcode do you mainly work in? If you work outside Australia, type N/A. (Required.)

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7. Which best describes where you work? (Required.)

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8. If you could change one thing about how social media runs where you work, what would it be? Optional, and we may quote answers anonymously in the results, never by name or organisation.

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