The tradeoff between inventory quality vs. scale in a programmatic environment

Achieving both high inventory quality and scale has been a challenge for advertisers within a programmatic environment.

We want to know: how do you align inventory quality and scale in a programmatic environment? What data and methodologies are you using?

Take a few minutes to complete the survey to get the full report and the chance to win a $500 gift card from our partner, Taykey.

Question Title

1. What best defines a "quality advertising environment" to you? (Required.)

Relevant ads

Reputable publishers

High engagement

Amount of metrics available

Question Title

2. When it comes to trafficking your ads, how often do you find yourself making trade-offs between inventory quality and scale? (Required.)

Always

Often

Sometimes

Rarely

Never

Question Title

3. What are you currently prioritizing more: inventory quality or scale? (Required.)

Inventory quality (Strongly prioritize)

Equally prioritize

Scale (Strongly prioritize)

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

4. What are you currently prioritizing more: targeting specific audience or ad content? (Required.)

Targeting specific audience (Strongly prioritize)

Equally prioritize

Scale (Strongly prioritize)

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

5. Which of the following tools and tactics have the most impact on optimizing the context in which your ads appear? (Select two) (Required.)

Private marketplaces (PMPs)

Data management platforms (DMPs)

Whitelisting, or ensuring ads only appear in pre-approved placements

Keyword targeting, or using keyword lists to determine the pages where ads can be shown

Category targeting, or using category lists to determine the pages where ads can be shown

Verification services to prevent ads from showing up on questionable websites

Question Title

6. Which of the following tools and tactics have the least impact on optimizing the context in which your ads appear? (Select two) (Required.)

Private marketplaces (PMPs)

Data management platforms (DMPs)

Whitelisting ads, or ensuring ads only appear in pre-approved placements

Keyword targeting, or using keyword lists to determine the pages where ads can be shown

Category targeting, or using category lists to determine the pages where ads can be shown

Verification services to prevent ads from showing up on questionable websites

Question Title

* 1. What best defines a "quality advertising environment" to you? (Required.)

Question Title

* 2. When it comes to trafficking your ads, how often do you find yourself making trade-offs between inventory quality and scale? (Required.)

Question Title

* 3. What are you currently prioritizing more: inventory quality or scale? (Required.)

Question Title

* 4. What are you currently prioritizing more: targeting specific audience or ad content? (Required.)

Question Title

* 5. Which of the following tools and tactics have the most impact on optimizing the context in which your ads appear? (Select two) (Required.)

Question Title

* 6. Which of the following tools and tactics have the least impact on optimizing the context in which your ads appear? (Select two) (Required.)

1. What best defines a "quality advertising environment" to you? (Required.)

2. When it comes to trafficking your ads, how often do you find yourself making trade-offs between inventory quality and scale? (Required.)

3. What are you currently prioritizing more: inventory quality or scale? (Required.)

4. What are you currently prioritizing more: targeting specific audience or ad content? (Required.)

5. Which of the following tools and tactics have the most impact on optimizing the context in which your ads appear? (Select two) (Required.)

6. Which of the following tools and tactics have the least impact on optimizing the context in which your ads appear? (Select two) (Required.)