The tradeoff between inventory quality vs. scale in a programmatic environment Survey

1.What best defines a "quality advertising environment" to you?(Required.)

Relevant ads

Reputable publishers

High engagement

Amount of metrics available

2.When it comes to trafficking your ads, how often do you find yourself making trade-offs between inventory quality and scale?(Required.)

3.What are you currently prioritizing more: inventory quality or scale?(Required.)

Inventory quality (Strongly prioritize)

Equally prioritize

Scale (Strongly prioritize)

4.What are you currently prioritizing more: targeting specific audience or ad content?(Required.)

Targeting specific audience (Strongly prioritize)

Equally prioritize

Scale (Strongly prioritize)

5.Which of the following tools and tactics have the most impact on optimizing the context in which your ads appear? (Select two)(Required.)

Private marketplaces (PMPs)

Data management platforms (DMPs)

Whitelisting, or ensuring ads only appear in pre-approved placements

Keyword targeting, or using keyword lists to determine the pages where ads can be shown

Category targeting, or using category lists to determine the pages where ads can be shown

Verification services to prevent ads from showing up on questionable websites

6.Which of the following tools and tactics have the least impact on optimizing the context in which your ads appear? (Select two)(Required.)

Private marketplaces (PMPs)

Data management platforms (DMPs)

Whitelisting ads, or ensuring ads only appear in pre-approved placements

Keyword targeting, or using keyword lists to determine the pages where ads can be shown

Category targeting, or using category lists to determine the pages where ads can be shown

Verification services to prevent ads from showing up on questionable websites

Current Progress,

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