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1. Please provide the following information so that we may contact you:

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2. Are you a current citizen of the USA living in the United States?

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3. What is your age?

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4. Which of the following best describes your gender?

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5. Do you, or do any of your close friends or family currently work or used to work in any of the following industries?

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6. When was the last time, if ever, you participated in a paid market research study?

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7. Which best describes your employment status?

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8. What is your Occupation & Industry in which you work? Tell me a little about your current job. What do you do for a living?

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9. What is the highest level of education you have completed?

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10. Which of the following best describes your total annual household income?

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11. Which of the following statements best describes your current relationship status?

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12. What are the Genders / Age of any children 17 or under in your household, if any?

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13. What is your race?

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14. Thinking about the variety of activities you may have done in the past 6 months. Which of the following activities have you engaged in, if any?

Select all that apply....

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15. When planning and booking hotel accommodations for yourself or your household, which of the following statements best describes your level of involvement?

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16. In the past 12 months, how many times have you stayed overnight at a paid hotel or resort?

(Exclude stays where you didn't personally pay or have a room booked, such as staying with family/friends where you did not decide and book the hotel or a reservation made with reward points)

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17. How likely are you to complete a paid hotel stay in the next 6 months?

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18. For what purposes do you typically travel and stay at paid hotels?
[SELECT ALL THAT APPLY]

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19. When planning a hotel stay, which hotel companies, brand families, or hotel groups come to mind first?

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20. How strongly does the overall hotel group portfolio (e.g., Marriott, Hilton, IHG, Hyatt, etc) influence your final hotel selection, if at all?

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21. Are you a member of any hotel loyalty programs?

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22. What hotel loyalty programs are you currently a member of, if any?

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23. Which of the following hotel brands have you personally stayed at for a paid overnight stay in the past 12 months?

Select all that apply....

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24. Which of the following have you stayed at MOST OFTEN in the past 12 months?

Select all that apply....

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25. Which of the following consideration is the TOP most important to you when selecting which hotel to book for a trip?

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26. Which of the following hotel brands, if any, would you never consider staying at?

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27. My next question is somewhat different. Please just say what comes to mind. Tell me about one of your favorite nights stay in a hotel? What made it so special?

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28. Participation should be based on your personal knowledge, experiences, opinions, and beliefs. Responses will be screened for AI-generated text, and the use of AI to generate responses is strictly prohibited. If we find your responses to have been generated using AI, your participation in the study will be considered invalid, and you will not be eligible for any compensation. Do you understand that all responses submitted through your participation in this project should be authored by you, yourself and no AI can be used?

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29. You will be required to login and participate from a laptop/computer or tablet. Mobile phones are not permitted. Do you agree to login from a laptop/computer or tablet?

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30. Which Dates/Times would you be available for the 90-minute online focus group?

Select all that apply...Please note times are listed in Central Time Zone.....

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