Thank you for taking the time to answer this dissertation questionnaire on buying behaviours of parents when purchasing nappies and wipes.
Although this questionnaire is primarily aimed at parents, your answers will still be extremely useful if you are currently pregnant or not a parent at all.
One of the main aims of the research is to find out what role, if any, advertising plays in the purchase of these products. The questionnaire will ask open and close questions and take approximately 5 - 10 minutes to complete.
Your participation in this survey is completely voluntary and there are no foreseeable risks associated in taking part. However, if you feel uncomfortable answering any questions you can withdraw from the survey at any point. It is very important for me to learn your opinions to be able to analyse the results to use within my dissertation.
Your questionnaire responses will be anonymous and strictly confidential. The data will be reported in the dissertation anonymously. If you have any questions at any time about the survey or the procedures, please contact me at firstname.lastname@example.org.