Annual Char Crust Survey Spring 2022

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* 1. Which of the following best describes you as a cook:

Griller

Love to Cook - It's a Hobby

Basic Home Cook - Do it Out of Necessity

Learning to Cook

Professional Cook

Other (please specify)

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* 2. Which of the following best describes you as an eater:

Carnivore

Healthy/Natural Only

Everything in Moderation

Vegetarian

Vegan

Keto

I Eat it All

Other (please specify)

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* 3. How are you most likely to learn about new foods and recipes (CHECK TOP TWO)?

Instagram

TikTok

Magazines

Blogs

YouTube

Facebook

Friends

Cookbooks

Other (please specify)

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* 4. How many nights per week do you typically COOK at home?

Every night

5-6 nights

3-4 nights

1-2 nights

Never

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* 5. Which cooking methods does your household use most often (rank order)

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* 6. How did you first hear about Char Crust?

Found in a store

Friend or family recommended

Through a Home Chef meal kit

Through an ad

Through social media like Facebook or Instagram

Received as a gift

A restaurant I dined in uses it

Butcher or store recommendation

Other (please specify)

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* 7. How long have you cooked with Char Crust?

New User - Less than a year

A Few Years - 1-3 years

Longtime User - 4+years

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* 8. How often do you cook with Char Crust?

Multiple times per week

Once per week

A couple of times per month

Once per month

Less than once per month

Have Char Crust but have never used it

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* 9. Why do you cook with Char Crust? (rank order)

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* 10. Which TWO cooking methods does your HOUSEHOLD use with Char Crust most often? CHECK TOP TWO

Grill

Broil

Bake/Roast

Pan saute on top of stove

Smoke

Cast Iron Skillet

Other (please specify)

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* 11. Which two types of protein or vegetable do you most often cook with Char Crust? (PICK TOP TWO)

Steak

Beef other than steak

Chicken breast

Chicken other than breast

Pork

Salmon

Vegetables

Plant-based protein

Other (please specify)

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* 12. When do you typically use Char Crust for a meal? (CHOOSE TOP 3)

Family Dinner

Cookout

Holiday Meal

Meal for Myself

Date Night

When Entertaining

Special Occasion

Other (please specify)

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* 13. Which Char Crust flavors do you use most often? Check top 3

Original Hickory Grilled

Roasted Garlic Peppercorn

All American BBQ

Ginger Teriyaki

Southwest Chipotle

Amazin' Cajun

Jamaican Jerk

Roto Roast

Java Buzz

Hickory & Molasses

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* 14. What is your ideal/favorite Char Crust "recipe" (i.e. protein + Char Crust flavor + cooking method. Example: Chicken breasts + All American Barbecue + On the Grill)?

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* 15. Where do you purchase Char Crust most often?

Grocery store

Char Crust website

Amazon

Butcher

Specialty foods store

Other (please specify)

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* 16. If you were shopping in a new store, where in the store would you look for Char Crust?

Spices

Marinades

Meat Dept

Rubs

Condiments

Other (please specify)

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* 17. What else do you typically purchase when purchasing Char Crust?

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* 18. Is there a local store you wish you could buy Char Crust that it's not currently available? If so, please specify the name of the store and the town it's in.

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* 19. If you were going to tell a friend about Char Crust, what would you say to explain why you use the product?

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* 20. Which other sauces and rubs do you purchase? (Check all that apply)

Sweet Baby Ray's

Famous Dave's

Rufus Teague

Urban Accents

Lillie's Q

McCormick's Grillmates

Lawry's Rubs

Other (please specify)

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* 21. In what ZIP code is your home located? (enter 5-digit ZIP code; for example, 00544 or 94305)

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* 22. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 23. How many are in your household?

Just me

Two

3-5

More than 5

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* 24. To which gender do you most identify?

Female

Male

Not listed (please specify)

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* 25. What, if anything, would you like to see Char Crust do differently?

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* 26. If we have additional follow-up questions, can we contact you?

Yes

Annual Char Crust Survey Spring 2022

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* 1. Which of the following best describes you as a cook:

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* 2. Which of the following best describes you as an eater:

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* 3. How are you most likely to learn about new foods and recipes (CHECK TOP TWO)?

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* 4. How many nights per week do you typically COOK at home?

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* 5. Which cooking methods does your household use most often (rank order)

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* 6. How did you first hear about Char Crust?

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* 7. How long have you cooked with Char Crust?

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* 8. How often do you cook with Char Crust?

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* 9. Why do you cook with Char Crust? (rank order)

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* 10. Which TWO cooking methods does your HOUSEHOLD use with Char Crust most often? CHECK TOP TWO

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* 11. Which two types of protein or vegetable do you most often cook with Char Crust? (PICK TOP TWO)

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* 12. When do you typically use Char Crust for a meal? (CHOOSE TOP 3)

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* 13. Which Char Crust flavors do you use most often? Check top 3

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* 14. What is your ideal/favorite Char Crust "recipe" (i.e. protein + Char Crust flavor + cooking method. Example: Chicken breasts + All American Barbecue + On the Grill)?

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* 15. Where do you purchase Char Crust most often?

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* 16. If you were shopping in a new store, where in the store would you look for Char Crust?

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* 17. What else do you typically purchase when purchasing Char Crust?

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* 18. Is there a local store you wish you could buy Char Crust that it's not currently available? If so, please specify the name of the store and the town it's in.

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* 19. If you were going to tell a friend about Char Crust, what would you say to explain why you use the product?

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* 20. Which other sauces and rubs do you purchase? (Check all that apply)

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* 21. In what ZIP code is your home located? (enter 5-digit ZIP code; for example, 00544 or 94305)

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* 22. What is your age?

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* 23. How many are in your household?

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* 24. To which gender do you most identify?

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* 25. What, if anything, would you like to see Char Crust do differently?

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* 26. If we have additional follow-up questions, can we contact you?

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* 27. What is your email address? (Only needed if you want to be entered to win the Deluxe Variety pack OR if you answered yes to Q25)