Marketing Plan Kickoff

We'd like to get to know you and your business better

Page1 / 1

100% of survey complete.

Purpose of this survey

The purpose of this survey is both for ZenChange to get to know you and your business better, including your perspectives on the main reasons your clients come to you, and what makes you different.

Question Title

* 1. Name

First

Last

Question Title

* 2. Business Name

Question Title

* 3. Please enter your best contact email address

Question Title

* 4. Please enter your best contact phone number.

Question Title

* 5. In what phase is your business?

Question Title

* 6. How many employees and/or contractors do you have, including yourself?

Question Title

* 7. To begin, think back to when you started your business. It may have been yesterday or 35 years ago. What inspired you? What did you hope to accomplish?

Question Title

* 8. As the owner of that business, when you introduce yourself at a cocktail party, what would you like to say that you do?

Question Title

* 9. Which customer segments (unique groups) do you (or would you like to) sell to? (e.g. upper middle class professional women age 40-60)

Question Title

* 10. What value do you (or would you like to) deliver to your clients? (problems solved, needs satisfied, expected relationships, when they buy)

Question Title

* 11. Describe the ideal clients you would like to work with. What are their characteristics? How would they interact with you?

Question Title

* 12. How are (or will be) most of your products and services priced? (Select one answer)

Premium, high price (high profit per item)

Mid to high price (mid to high profit per item)

Middle of the market (mid profit per item)

Low to mid market (low profit per item)

Low price leader (very low profit per item)

Question Title

* 13. What products or services would you like to be able to deliver to your clients? Anything different from today?

Question Title

* 14. Please rank the forms of marketing & advertising that have been most effective in bringing in new clients (1=most effective). If you have not tried a form of advertising, mark it not applicable.

Print Advertising (Magazines, Newspapers)

N/A

Google Adwords or Display Ads

N/A

Other Pay-Per-Click Online Advertising (e.g. Banner Ads)

N/A

Fixed Rate Online Advertising (e.g. monthly ad rate)

N/A

Physical Signs (other than your place of business)

N/A

Word of mouth

N/A

Public Speaking/Lectures

N/A

Workshops

N/A

Affiliate Marketing

N/A

Television

N/A

Radio

N/A

Advertising on review websites (e.g. Yelp)

N/A

SEO

N/A

Auto/Truck signage

N/A

Business Networking

N/A

Question Title

* 15. How do you (or will you) sell your products or services to the end user client? (Please check all that apply)

Business owner sells

Subcontractors sell

Internal (employee) sales force

Internal (employee) delivery functions also sell

External partners in exchange for commissions

Distributors sell

Retailers sell

Other (Please Specify)

Question Title

* 16. How do you (or will you) deliver your services? Please check all that apply.

Business owner(s) directly delivers services to clients

Employees deliver services to clients

Subcontractors deliver services to clients

Affiliates deliver services to clients (in exchange for commissions)

Other (please specify)

Question Title

* 17. How large is your business today?

<$50,000 annual revenue

Between $50,000 and $150,000 annual revenue

Between $150,000 and $250,000 annual revenue

Between $250,000 and $500,000 annual revenue

Between $500,000 and $1,000,000 annual revenue

Between $1,000,000 and $2,000,000 annual revenue

Between $2,000,000 and $5,000,000 annual revenue

Between $5,000,000 and $10,000,000 annual revenue

>$10,000,000 annual revenue

Question Title

* 18. 19. How large would you like your business to grow in the next 2-3 years? (keep in mind this impacts your investment strategy and dedication of your personal time)

<$50,000 annual revenue

Between $50,000 and $150,000 annual revenue

Between $150,000 and $250,000 annual revenue

Between $250,000 and $500,000 annual revenue

Between $500,000 and $1,000,000 annual revenue

Between $1,000,000 and $2,000,000 annual revenue

Between $2,000,000 and $5,000,000 annual revenue

Between $5,000,000 and $10,000,000 annual revenue

>$10,000,000 annual revenue

Question Title

* 19. Name your top 5-10 current or potential competitors.

Question Title

* 20. When people search for your business online, how would you like to be found? In other words, if you are as successful as you want to be, what will potential clients type into Google to find your business? You may have multiple responses to this question since you may want to be found in different ways?

Question Title

* 21. What are your top issues and needs you would like to work on for your business?

What happens next?

After you submit your response we'll take a look at your survey results and may have some follow up questions.

In parallel, we'll conduct an online competitive analysis and take a look at how your top current (& potential) competitors are positioning themselves and how they may appear to a potential client. We'll interact with you along the way to touch base on what we find as input to our recommendations.

Then we'll wrap everything together for you in a marketing plan with a recommended strategy, positioning and target client personas.

Hopefully we'll have some fun along the way and share a few "aha" moments!

Happy Marketing! Remember, when you click this button we'll have a copy of your results.

We also suggest that you check out our "Road Tested Business Strategies" blog. You'll find it on our website at www.zenchange.com. We encourage you to browse through the extensive library of articles and find nuggets that will help your business.