Holiday Season Forecast Survey 2011

Retail Council of New York State

Each year, the Retail Council conducts its Holiday Sales Watch, a survey of members that tracks retail sales and trends during this important time of year for our industry. This is the first survey in preparation for the 2011 season. Please help us by completing the survey below.

Question Title

* 1. Do you anticipate your sales during the 2011 holiday season will be better than, worse than or the same as last year’s holiday season?

Better than

Worse than

Same as

Comments

Question Title

* 2. What factor(s) will have the greatest effect on your sales in 2011?

Question Title

* 3. Do you plan to hire more, less or the same number of employees to assist during the holiday season as you did last year?

Less

Same

Unsure

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* 4. How much inventory will you stock for this upcoming holiday season in comparison to last year?

Less

Same

Unsure

Question Title

* 5. Which one of the following do you think will be the biggest deciding factor for your customers when selecting gifts this year:

Low price/on sale

Practical gift

Good quality merchandise

Want to give luxury/high-end gifts

Other (please specify)

Question Title

* 6. Would you be willing to participate in three Holiday Sales Watch telephone polls between Black Friday and the week after Christmas? We’ll take only a minute of your time and ask questions similar to those above.

Yes, I’ll participate in the Holiday Sales Watch. See question 7 to provide us with your name and basic contact information below so that we may follow up with you.

Question Title

* 7. Please provide your contact information (Only for those who are participating in the telephone survey)

Name:

Company:

Phone number:

Email address: