Welcome to the fifteenth year of the Wet Leisure Industry Survey conducted by Golden Coast.

The survey should only take you a few minutes to answer.

When the results are published they will help us all make better business decisions. They will show an overall picture of our industry, how businesses are fairing, what trends are on the rise and what challenges we face.

This survey is your opportunity to make that picture more accurate and to make your opinions heard.

The Wet Leisure Survey has the full support of the BSPF, BISHTA, the ISPE and SPATA as well as the industry press. All responses are anonymous.

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* 1. Which region of the UK does your business operate from?

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* 2. How many employees do you have in your business?

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* 3. Which Sectors of the wet leisure industry do you serve? Please check all that apply.

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* 4. Are your customers and clients domestic, commercial or a mixture of both?

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* 5. How is your business best described?

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* 6. What are the services that you offer your customers? Please check all that apply.

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* 7. On the following scale, how did you find business conditions this year?

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* 8. What would you say were the things that had the biggest influence on your business this year?

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* 9. During 2025, how many of the following products did you install?

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* 10. Would you describe most of those sales as being at the top-end of the market, budget conscious or somewhere in between?

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* 11. What marketing and advertising do you do for your business? Please check all that apply.

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* 12. What form of marketing works best for your business and why do you think that is?

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* 13. On the following scale, how do you expect business conditions to be next year?

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* 14. What do you think are the biggest challenges your business will face in 2026?

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* 15. Which of these market trends are your customers following?

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* 16. What has had the most impact on your service and maintenance business in 2025?

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* 17. Have you seen growth in the spa, hot tub and swim spa sectors this year?

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* 18. Have you seen growth in the pool sector this year?

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* 19. Have you seen growth in the sauna and steam sector this year?

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* 20. If you are working in the pool sector, are your jobs mostly new builds or refurbishments?

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* 21. Are there any other comments or thoughts that you would like to add?

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