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KQED Facebook Audience Survey
1.
How did you discover KQED’s Facebook page?
KQED showed up on my social media feeds.
I searched for the KQED account to follow/like it.
A friend/family/colleague told me about it.
I found it through a content search engine.
I learned about it via another KQED platform (radio, website, TV, newsletter, etc.)
2.
What’s the most common way you find KQED story posts on Facebook?
KQED’s story posts appear while I scroll in my Facebook news feed.
I see KQED stories most often when they’re shared by my Facebook friends.
I regularly check into KQED’s Facebook page to see what’s new.
3.
Which statement best describes what you like most about KQED’s Facebook posts?
They teach me something new and interesting.
I find them to be fun and entertaining.
They’re great at helping me learn more about a specific topic or issue.
They cover issues that make me feel socially engaged.
KQED makes me feel like I’m part of a larger community.
4.
Which statement
best
demonstrates your relationship to KQED?
I only use Facebook to stay up-to-date on KQED's latest news coverage and/or programming updates.
I regularly enjoy KQED shows, programs, or channels.
I’ve donated to KQED before.
5.
Please select the KQED platforms you’ve used (check all that apply):
KQED social media
KQED email newsletters
KQED podcasts
KQED.org
KQED 88.5FM (radio)
KQED 9 and/or KQED Plus (television)
None of the above
6.
What motivates you most to pay for and/or donate to content?
Stories that pique my interest around a specific genre or topic.
Personalized, curated content that fits my lifestyle and behavior.
I trust that the stories are factual and true.
I like supporting mission-oriented content.
I gain exclusive access to special content.
I’m able to avoid barriers such as paywalls, content limitations, and/or excessive advertising.
Current Progress,
0 of 6 answered
