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Visit Peak District & Derbyshire Business Sentiment Survey, reflecting on Q2 2026
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1.
Which of the following best describes your business?
(Required.)
Self-catering accommodation provider
Hotel
B&B / Guest House
Self-catering accommodation provider
Camping, glamping, caravanning Site
Visitor Attraction
Activity / Experience Provider
Café, Bar or Restaurant
Retail
Theatre, music venue, cinema
Festival/Event organiser
Conference/Business venue
Other (please specify)
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2.
Where is your business located?
(Required.)
Urban
Rural
Coastal
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3.
Which Local Authority is your business located in?
(Required.)
Amber Valley Borough Council
Bolsover District Council
Cheshire East Council
Chesterfield Borough Council
Derbyshire Dales District Council
Derby City Council
Erewash Borough Council
High Peak Borough Council
North East Derbyshire District Council
South Derbyshire District Council
Staffordshire Moorlands District Council
Sheffield City Region
Other (please specify)
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4.
Including yourself, how many people are employed by your business (in this area)?
(Required.)
1 - 9 employees (Micro)
10 - 49 employees (Small)
50 - 249 employees (Medium)
250 or more employees (Large)
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5.
Which of these groups is your annual turnover in?
(Required.)
Less than £100,000
£100,000 - £249,000
£250,000 - £999,000
£1 - 5 million
£6 - 10 million
More than £10 million
Don’t know / Prefer not to say
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6.
How has your business performance in the last 6 months compared to the previous 6 months?
(Required.)
Much better
A little better
The same
A little worse
A lot worse
Don't know
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7.
Looking forward to the next 6 months, how do you expect your business performance to compare with the last 6 months?
(Required.)
Much better
A little better
The same
A little worse
A lot worse
Don't know
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8.
How have your visitor numbers been over the last quarter, compared to the same quarter last year?
(Required.)
Considerably up
Slightly up
The same
Slightly down
Considerably down
Don't know
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9.
How has your revenue changed compared to last year?
(Required.)
Considerably up
Slightly up
The same
Slightly down
Considerably down
Don't know
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10.
What proportion of your visitors pre-book?
(Required.)
Under 10%
10% to 25%
26% to 50%
51% to 75%
Over 75%
Don't know
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11.
What is the current lead time on the majority of booking being made?
(Required.)
On the day
24 hours in advance
48 hours in advance
7 days in advance
2-4 weeks in advance
2-3 months in advance
Other
Don't know
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12.
What type of people visit/stay with you? (Please tick all that apply)
(Required.)
Business travellers
Solo travellers
Organised groups
Younger couples/friendship groups
Older couples
Families with young children
Families with older children
Don't know
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13.
Where have your visitors have travelled from? (Please tick all that apply)
(Required.)
Local area (within 1 hr drivetime)
1 - 3 hours drive time (in UK)
More than 3 hours (in UK)
International
Don’t know
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14.
To what extent do you believe that the current state of the UK economy is impacting your business performance?
(Required.)
Very positively
Positive
Neutral
Negatively
Very negatively
Don't know
Please give reasons for your answer
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15.
How is your business responding to increasing costs (if applicable)? (Please tick all that apply)
(Required.)
Increased prices by up to 10%
Cut costs by reducing staff
Cut costs by delaying investment, building or maintenance works
Increased prices by more than 10%
Increasing revenue by opening for longer
Increasing secondary spend (e.g. shop, bar, cafe revenue)
Cut costs by reducing opening hours or closing certain days of the week
Cut costs by closing for the winter period
Not sure
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16.
What is the biggest concern for your business over the next six months?
(Required.)
Guest numbers
Infrastructure
Recruitment of staff
Interest rates
Cost
Lack of skills and training
Access to finance
High energy costs
Poor economic climate / less money in consumer pockets
Other (please specify)
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17.
If you are an accommodation provider what is the average length of stay of your guests?
(Required.)
1-2 nights
3-4 nights
7 nights
More than 7 nights
Don't know
I am not an accommodation provider
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18.
Are your visitor numbers/occupancy rates this year up, level with, or down compared to last year?
(Required.)
Up a lot
Up a little
Level with/unchanged
Down a little
Down a lot
Don't know
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19.
How often are you in contact with the LVEP? (Visit Peak District & Derbyshire)
(Required.)
At least weekly
About once a month
A couple of times a year
Infrequently or never
Don't know
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20.
How satisfied are you with the support you get from the LVEP
(Required.)
Very satisfied
Quite satisfied
Not sure
Not very satisfied
Not at all satisfied
Don't know
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21.
Are rising operational costs due to the current ongoing conflict (e.g., fuel, supplies, utilities) currently affecting your business?
(Required.)
Yes
No
22.
If yes, how? (Open response)
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23.
Have you noticed any changes in international bookings or enquiries recently?
(Required.)
Increase
No change
Decrease
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24.
If there has been a decrease, which markets are most affected? (Please tick all that apply)
(Required.)
USA
Australia
India
China
UAE
Other (please specify)
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25.
Have you observed an increase in domestic visitors because of the ongoing conflict and shifting consumer travel choices?
(Required.)
Yes
No
Not sure
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26.
What more could the LVEP do to support your business?
(Required.)
27.
Please provide your business name. You may remain anonymous if you prefer, but knowing the exact nature of your business helps us analyse the data more accurately.