Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Deutsch English Español Français 日本語 English Global Location Trends Report - 2020 Survey Question Title * 1. Are you? Male Female Rather Not Say OK Question Title * 2. Where Do You Currently Reside? United States Canada Germany United Kingdom France Mexico Australia Japan Singapore Other EMEA Other APAC Other LATAM Other (please specify) OK Question Title * 3. What is your position at your company? Owner/Co-Owner CEO/President CMO SVP/VP Marketing or similar Director of Marketing or similar Manager Marketing or similar None of the above OK Question Title * 4. Are you involved with any of the following at your company? Strategic planning Selecting marketing or advertising suppliers/agencies Working with the marketing or advertising suppliers/agencies None of the above OK Question Title * 5. Is your business privately held? Yes No OK Question Title * 6. Thinking about your company's current lifecycle phase, which one of the following best describes your company's current position? Start Up Phase Growth & Expansion Phase Mature Phase Transition/Succession/Exit Phase OK Question Title * 7. What industry is your business in? Aerospace & Defence Agriculture/Livestock Arts, Entertainment, & Recreation Automotive Banking & Financial Services Business Services Chemicals Computer Hardware Computer Services Computer Software Construction Consumer/Personal Services Consumer Products Manufacturing Education/Training Energy & Utilities Environment Services & Equipment Food/Beverages/Restaurants Health Care/Medical Industrial Manufacturing Insurance Legal Services Membership Organizations Metals & Mining Pharmaceuticals Real Estate Religious Organizations Retail Security Products & Services Telco Equipment Telco Services Transportation & Logistics Travel & Hospitality Wholesale OK Question Title * 8. What is the approximate revenue of your company? $1M-$5M $6M-$9M $10M-$25M $26M- $49M $50M-$99M $100M-$249M $250M+ $500M+ OK Question Title * 9. Which of the following media types would you consider to be location-based? Mobile Digital Out Of Home Static Billboard Radio Print Online Other None of the above OK Question Title * 10. Which of the following describes your current investment (i.e. both infrastructure and internal resources) in Location-Based Marketing? Siginificant Moderate Minimal None OK Question Title * 11. What percentage of your overall marketing budget was allocated to Location-Based Marketing in 2019? 0%-10% 11%-20% 21%-30% 31%-40% 41%-50% 5%1-60% 61%-70% 71%-80% 81%-90% 91%-100% Unsure OK Question Title * 12. What percentage of your overall marketing budget will be allocated to Location-Based Marketing in 2020? 0%-10% 11%-20% 21%-30% 31%-40% 41%-50% 51%-60% 61%-70% 71%-80% 81%-90% 91%-100% Unsure OK Question Title * 13. How do you feel about the current data available for location-based ad targeting? Yes No Unsure It is actionable It is actionable Yes It is actionable No It is actionable Unsure It is accurate It is accurate Yes It is accurate No It is accurate Unsure It is valuable It is valuable Yes It is valuable No It is valuable Unsure OK Question Title * 14. How important will Location-Based Marketing be for your business in 2020? Extremely Important Somewhat Important Neither Important or Not Important Somewhat Not important Not at all Important OK Question Title * 15. Have you deployed any of the following Indoor Location tools? Beacon Technology GPS Wi-Fi NFC Smart Lighting Yes, full roll-out across all locations Yes, full roll-out across all locations Beacon Technology Yes, full roll-out across all locations GPS Yes, full roll-out across all locations Wi-Fi Yes, full roll-out across all locations NFC Yes, full roll-out across all locations Smart Lighting Yes, in a pilot stage Yes, in a pilot stage Beacon Technology Yes, in a pilot stage GPS Yes, in a pilot stage Wi-Fi Yes, in a pilot stage NFC Yes, in a pilot stage Smart Lighting No, but plan to in 2020 No, but plan to in 2020 Beacon Technology No, but plan to in 2020 GPS No, but plan to in 2020 Wi-Fi No, but plan to in 2020 NFC No, but plan to in 2020 Smart Lighting No, but plan to in the future, beyond 2020 No, but plan to in the future, beyond 2020 Beacon Technology No, but plan to in the future, beyond 2020 GPS No, but plan to in the future, beyond 2020 Wi-Fi No, but plan to in the future, beyond 2020 NFC No, but plan to in the future, beyond 2020 Smart Lighting No, and there are no plans to No, and there are no plans to Beacon Technology No, and there are no plans to GPS No, and there are no plans to Wi-Fi No, and there are no plans to NFC No, and there are no plans to Smart Lighting OK Question Title * 16. Please rank the following target methods in use by your company in order of importance. 1 being the method that is most important, 2 being the second most important and so on until all methods have been classified. 1 2 3 4 5 Location-targeting Location-targeting 1 Location-targeting 2 Location-targeting 3 Location-targeting 4 Location-targeting 5 Age group Age group 1 Age group 2 Age group 3 Age group 4 Age group 5 Gender Gender 1 Gender 2 Gender 3 Gender 4 Gender 5 Intent (e.g. browsing to buy, purchase history) Intent (e.g. browsing to buy, purchase history) 1 Intent (e.g. browsing to buy, purchase history) 2 Intent (e.g. browsing to buy, purchase history) 3 Intent (e.g. browsing to buy, purchase history) 4 Intent (e.g. browsing to buy, purchase history) 5 Income Income 1 Income 2 Income 3 Income 4 Income 5 OK Question Title * 17. What location-based digital media features do you find most beneficial for your business? Ability to target Drive sales at point of sale Drives foot traffic Increase brand recall Ability to reward loyalty Proven to increase average purchase Take advantage of digital wallets Increase in-store customer experiences Other None of the above OK Question Title * 18. Which of the following location topics is of interest to you in 2020? (Select all that apply) Social Location Services (e.g. Facebook, Instagram, Twitter) Location Based Advertising Competitor Tracking Internet of Things Location Analytics Location Based Search Optimization Location Based Loyalty Integration Location Based Privacy Merging Mobile + DOOH Augmented/Virtual Reality Location Based Gaming Location/Proximity Based Payments IP Location Data Voice-enabled Search Connected Cars Real Estate Site Selection Other None of the above OK Question Title * 19. Which of the following best describes your current use of location-based technology for non-marketing initiatives? We are currently using location based technology for non-marketing initiatives We are not currently using location based technology for non-marketing initiatives, but plan to within the next to months We are not currently using location based technology for non-marketing initiatives and have no plans to in the immediate future. OK Question Title * 20. For which of the following non-marketing initiatives are you [currently/planning on] using location based technology for? (Select all that apply) Tracking assets Tracking of internal activities Inter-company communications Public safety Customer service Store planning/lay-out Loss prevention Smart city/government Navigation/In-vehicle services Healthcare Social causes Other OK DONE
