Thought Leaders Rock! Content Strategy & Creation Form

Thank-you for taking the time to tell us how we can help develop content for you or your company that helps you stand out and rock!  The first step in our Content Strategy & Creation process is for you to tell us about yourself, your business and your goals.  

This is your opportunity to tell us why you need content and what it should achieve. The more information you give us here, the better the solution we will be able to provide.  Ignore any questions that are not relevant.

When you're finished, hit the "DONE" button and we'll be in touch within 24 hours.

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* 1. Business Snapshot
What’s the name of your Company? What does your company do? What are the products and services you offer?

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* 2. Who are the decision makers for this project?

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* 3. What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

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* 4. What Are We Doing? 
Give us your main reasons for needing content. It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. That is goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new content? [eg: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months]

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* 5. Is there anything about your current content that serves the business well and if so, why?

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* 6. Who Are We Doing This For? 
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

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* 7. What are the top 5 reasons your ideal customer will engage with your content? [eg: research product information, be entertained, learn something new about your industry, etc.]

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* 8. Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

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* 9. Do your competitors use content to tell their stories or elevate their brands? Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

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* 10. Is there any content in particular that you are impressed with? Why? Please add links to the content here so that we can take a look.

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