OAK 91318A Audi Branding Study Hagen/Sinclair Research is seeking Audi owners and enthusiasts to participate in a PAID web-based interview about people’s relationships to their cars, and their opinions about vehicle brands.INCENTIVE: As a thank you for participating, those who complete the study will receive $200.FORMAT/LOCATION: This is an online interview that can be scheduled at your convenience.DATES: The interviews will scheduled between September 17th through October 12th, 2018.FORMAT: 75-minute web-based interviews.If you are interested in participating, please provide the following information. If your answers pre-qualify you for the study, one of our recruiters will call you to complete the screening process. Question Title * 1. Demographics: We ask for your occupation and industry in order to invite you to appropriate work related studies. First Name: Last Name: Address: City: State: Zip: Cell Phone: Email Address: Occupation: Industry: Question Title * 2. What is your gender? Male Female Question Title * 3. Which of the following best describes your age? Under 25 25-34 35-44 45-54 55-65 65+ Question Title * 4. Which of the following ranges includes your total yearly household income? Less than $100,000 $100,000-$149,999k $150,000-$199,999 $200,000-$249,999 $250,000-299,999 $300,000+ Question Title * 5. What make/brand of vehicle(s) do you currently own? (select all that apply) Audi Mercedes Benz BMW Honda Volkswagen Lexis Chevrolet Toyota Cadillac Ford Infinity Buick Tesla Chrysler Mazda Other (please specify) Question Title * 6. What is the model, series and engine type of your vehicle? A3, S3, Rs3, A3 Cabriolet A4, S4, A4 Allroad A5 Sportback, S5 Sportback, A5 Coupe, S5 Coupe, Rs5 Coupe A5 Cabriolet, Sf Cabriolet A6, S6 A7, S7, Rs7 A8 R8, R8 Spyder TT Coupe, TTS Coupe, TT Rs Coupe, TT Roadster Q3 Q5, Sq5 Q7 Other (please specify) Question Title * 7. What year is your vehicle? Question Title * 8. Were you the person most responsible or equally responsible for the decision to purchase this vehicle? Yes No Question Title * 9. Are you the principal driver of this vehicle? In other words, do you drive this vehicle more than anyone else? Yes No Question Title * 10. Did you buy or lease this vehicle as a new vehicle or a used vehicle? Bought (cash or financed) NEW Leased NEW Bought used Leased used Question Title * 11. Please answer each of the questions about your relationship with your car on a scale of 1-7, with 1 being STRONGLY DISAGREE and 7 being STRONGLY AGREE. (Don’t think too long about each statement, just give your first reaction to each.) How well do the following statements describe your relationship with your Audi? Strongly Disagree1 2 3 4 5 6 Strongly Agree7 I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. Strongly Disagree1 I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. 2 I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. 3 I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. 4 I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. 5 I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. 6 I feel a craving to drive my car. I feel a sense of longing when I haven’t driven it in a while. Strongly Agree7 I am pretty involved in Audi culture. I interact a lot with the company. I am pretty involved in Audi culture. I interact a lot with the company. Strongly Disagree1 I am pretty involved in Audi culture. I interact a lot with the company. 2 I am pretty involved in Audi culture. I interact a lot with the company. 3 I am pretty involved in Audi culture. I interact a lot with the company. 4 I am pretty involved in Audi culture. I interact a lot with the company. 5 I am pretty involved in Audi culture. I interact a lot with the company. 6 I am pretty involved in Audi culture. I interact a lot with the company. Strongly Agree7 I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. Strongly Disagree1 I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. 2 I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. 3 I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. 4 I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. 5 I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. 6 I spend a lot of time researching and shopping for my car to make sure it’s a perfect fit. Strongly Agree7 Question Title * 12. Please answer each of the questions about your relationship with your car on a scale of 1-7, with 1 being STRONGLY DISAGREE and 7 being STRONGLY AGREE. (Just give your first reaction to each.) How well do the following statements describe your relationship with your Audi? Strongly Disagree1 2 3 4 5 6 Strongly Agree7 I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. Strongly Disagree1 I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. 2 I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. 3 I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. 4 I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. 5 I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. 6 I buy cars that fit my needs almost perfectly. It’s a natural fit for me and my tastes. Strongly Agree7 I feel a bond with my Audi, like it’s an old friend. I feel a bond with my Audi, like it’s an old friend. Strongly Disagree1 I feel a bond with my Audi, like it’s an old friend. 2 I feel a bond with my Audi, like it’s an old friend. 3 I feel a bond with my Audi, like it’s an old friend. 4 I feel a bond with my Audi, like it’s an old friend. 5 I feel a bond with my Audi, like it’s an old friend. 6 I feel a bond with my Audi, like it’s an old friend. Strongly Agree7 I feel better because of my Audi. It almost always has a positive impact on my mood. I feel better because of my Audi. It almost always has a positive impact on my mood. Strongly Disagree1 I feel better because of my Audi. It almost always has a positive impact on my mood. 2 I feel better because of my Audi. It almost always has a positive impact on my mood. 3 I feel better because of my Audi. It almost always has a positive impact on my mood. 4 I feel better because of my Audi. It almost always has a positive impact on my mood. 5 I feel better because of my Audi. It almost always has a positive impact on my mood. 6 I feel better because of my Audi. It almost always has a positive impact on my mood. Strongly Agree7 Question Title * 13. Please answer each of the questions about your relationship with your car on a scale of 1-7, with 1 being STRONGLY DISAGREE and 7 being STRONGLY AGREE. (Just give your first reaction to each.) How well do the following statements describe your relationship with your Audi? Strongly Disagree1 2 3 4 5 6 Strongly Agree7 I think my Audi says something about who I am. I think my Audi says something about who I am. Strongly Disagree1 I think my Audi says something about who I am. 2 I think my Audi says something about who I am. 3 I think my Audi says something about who I am. 4 I think my Audi says something about who I am. 5 I think my Audi says something about who I am. 6 I think my Audi says something about who I am. Strongly Agree7 I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. Strongly Disagree1 I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. 2 I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. 3 I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. 4 I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. 5 I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. 6 I think my Audi expresses my self-image well. I think my Audi says what I want it to say about me. Strongly Agree7 I think a car is more than an investment or means of transportation. I think a car is more than an investment or means of transportation. Strongly Disagree1 I think a car is more than an investment or means of transportation. 2 I think a car is more than an investment or means of transportation. 3 I think a car is more than an investment or means of transportation. 4 I think a car is more than an investment or means of transportation. 5 I think a car is more than an investment or means of transportation. 6 I think a car is more than an investment or means of transportation. Strongly Agree7 Question Title * 14. What is your current marital status? Single Married Living with significant other Divorced/Separated Widowed Question Title * 15. What is the highest level of education you have completed? Some High School High School Trade/Vocational Some College College Graduate Post Graduate Question Title * 16. How would you describe yourself? You may select more than one. African American/Black Hispanic/Latino White/Caucasian Asian Prefer not to say Other (please specify) Question Title * 17. How would you describe your dream trip? Where would it be to and why is it your dream trip? Question Title * 18. How did you hear about this study? Hagen/Sinclair Invitation FaceBook Craigslist Friend or family member Other (please specify) Question Title * 19. May we contact you about future studies that may be a good fit for you? Yes No Thank you for taking the time to fill out our survey. A recruiter will call you to complete the screening process if your answers are a match to the study qualifications.This is a legitimate paid market research study. To verify, go to our website: WWW.HAGENSINCLAIR.COM. If you want to receive personal invitations to future studies click the PARTICIPANT REGISTRATION LINK and sign up. We will contact you if a project arises that looks like a good fit for you. Thanks again! Done
