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Check-in: The hotel marketing report 2024
6.
Marketing strategy
1.
For the next financial year, what are your marketing budget intentions?
Maintain current investment level
Decrease investment
Increase investment
Don't know
2.
How important is your brand to your business?
Extremely important
Very important
Somewhat important
Not so important
Not at all important
Other (please specify)
3.
How strong do you think your brand is?
Very strong
Fairly strong
Neutral
Not very strong
Very weak
4.
What do you define as marketing success/how do you measure success?
5.
What was your biggest marketing success in the last 12 months?
6.
What do you foresee as the
three
biggest marketing challenges in the
next 12 months?
Communicating your brand identity
Communicating your purpose
Competing with OTAs (e.g booking.com) to capture more direct bookings
Keeping marketing knowledge and skills up-to-date
Keeping up with consumer trends
Securing appropriate budget
Other (please specify)
7.
What do you foresee as the
three
biggest marketing challenges for
5 years time?
Communicating your brand identity
Communicating your purpose
Competing with OTAs (e.g booking.com) to capture more direct bookings
Keeping marketing knowledge and skills up-to-date
Keeping up with consumer trends
Securing appropriate budget
Other (please specify)
