* 1. How often do you view movie posters?

* 2. Where do you see the movie posters you’ve viewed?

* 3. Do you go out of your way to look at movie posters?

* 4. Is a movie’s poster important to you?

* 5. Does a movie’s poster impact your decision on whether or not you see a movie?

* 6. Are you likely to purchase a movie’s poster (either before or after seeing the movie)?

* 7. If you do purchase a movie’s poster, why?

* 8. Do you have a favorite movie poster?