Feedback Form

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1. Brand Evangelist / Preacher

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2. Shopping Mall

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3. Date of Activation

Date

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4. Time of Activation

Time
Time
LOCATION EVALUATION

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5. Where was the busiest location within the Mall

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6. Was the mall suitable for the activation? (was there easy access around the mall. was there any problems worth noting)

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7. Describe pedestrian foot traffic at the location. (write what times were busy and quiet)

CUSTOMER FEEDBACK

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8. List 5 recurring comments from consumers around the flavours, taste, packaging

Did consumers make any other comments regarding the Cadbury brand, its chocolate or the campaign?

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9. Ask 5 people per day "Had they tried Caramilk in the past? "

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10. Average Age of people taking part in the activity

1 Year 55 Years 99 Years
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i We adjusted the number you entered based on the slider’s scale.

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11. Describe the weather

Fine Overcast Heavy Rain/snow
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i We adjusted the number you entered based on the slider’s scale.

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12. Describe how busy the location was

Quiet Steady Flat out busy
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i We adjusted the number you entered based on the slider’s scale.

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13. How many samples were distributed?

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14. General feedback on the activation

T