Thank you for sharing your insights. This short survey explores how UK small and medium enterprises (SMEs) connect long-term strategic planning with financial forecasting.

It consists of 8 quick questions and takes less than two minutes to complete.

Disclaimer:
I understand that the data I provide in this anonymous survey will be used in this research project and that I cannot request the withdrawal of this data once I have submitted it.

*1.Are you currently a decision maker at a UK based small to medium sized enterprise (SME)?(Required.)

Yes

No

2.What best describes your business’s strategic planning frequency?

Every 3 months

Every 6 months

Every 12 months

None of the above

3.During strategic planning, do you assess project/product viability using financial metrics?

Yes

No

4.Do you currently forecast different financial scenarios (the "what-ifs") before committing to a strategic decision?

Yes

No

5.On a scale of 1 to 5, how challenging is it for your business to connect financial forecasts with your long-term strategic goals?

1 - Extremely challenging

2 - Very challenging

3 - Moderately challenging

4 - Slightly challenging

5 - Not challenging at all

6.On a scale of 1 to 5, how easily can you currently track financial metrics like return on invested capital for strategic projects?

1 - Not at all

2 - With great difficulty

3 - Moderately difficult

4 - Somewhat easily

5 - Very easily

7.On a scale of 1 to 5, how likely would you be to explore a solution that integrated live financial data directly into your strategic plans?

1 - Very unlikely

2 - Somewhat unlikely

3 - Neutral/Unsure

4 - Somewhat likely

5 - Very likely

8.If a software solution existed that saved time when assessing financial and strategic planning, what monthly investment would you consider?

£0

£10 to £50

£50 to £99

£100 to £249

£250+

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