Digital Subscription Sustainability

Please enter answers for your organization of your current/target revenue mix and subscription performance metrics for both print and digital subscribers:

Question Title

* 1. Please enter your email

Question Title

* 2. Enter the expected proportion of revenue from each revenue stream for 2021 to-date (answers should add up to 100):

Question Title

* 3. Enter the expected proportion of revenue from each revenue stream in five years (2026) - (answers should add up to 100):

Question Title

* 4. What year did you launch your digital subscription product?

Question Title

* 5. How many monthly unique users are you averaging in 2021 on your web platform (no apps/e-editions)?

Question Title

* 6. For your PRINT HYBRID and PRINT-ONLY subscribers, please enter how many active subscribers you have to-date, your average monthly starts, your average monthly churn rate, and your average monthly price using 2021 performance data

Question Title

* 7. For your DIGITAL-ONLY subscribers, please enter how many active subscribers you have to-date, your average monthly starts, your average monthly churn rate, and your average monthly price using 2021 performance data

Question Title

* 8. What is your DIGITAL-ONLY subscriber goal in the coming years to achieve your sustainable revenue goals? (active digital-only subs)

Question Title

* 9. What is your target DIGITAL-ONLY subscription price in the coming years to achieve your sustainable revenue goals? (monthly rate paid by active digital-only subs)

Question Title

* 10. [OPTIONAL] - Data may be difficult to gather.
On average in 2021, how many print/hybrid and print-only subscribers convert to a digital-only per month? Enter the percentage per month:

Question Title

* 11. What percentage of PRINT/HYBRID subscribers have activated their account for digital access?

0% 50% 100%
Clear
i We adjusted the number you entered based on the slider’s scale.

Question Title

* 12. What percentage of PRINT/HYBRID subscribers engage with your digital products? Enter data in the column that best fits your data availability and how you track digital engagement. Engagement is defined as any access within the last 30 days:

Question Title

* 13. What percentage of DIGITAL-ONLY subscribers engage with your digital products? Enter data in the column that best fits your data availability and how you track digital engagement. Engagement is defined as any access within the last 30 days:

Question Title

* 14. Enter the percentage of PRINT-HYBRID subscribers who engage with any of your newsletters. Engagement is defined as any access within the last 30 days:

Question Title

* 15. Enter the percentage of DIGITAL-ONLY subscribers who engage with any of your newsletters. Engagement is defined as any access within the last 30 days:

Question Title

* 16. Please enter any general comments or feedback here related to your goals, performance, and sustainability:

T