* 1. How frequently do you hire tools/equipment?

* 2. What's your most frequent reason for hiring tools/equipment?

* 3. What are your top three criteria for choosing a tool hire company?

* 4. Why is that?

* 5. Who would you say is the best tool hire company and why?

* 6. Who would you say is the worst tool hire company and why?

* 7. Please give us your opinion of the following tool hire companies in no more than five words (if you've never used them and still have an opinion please answer, but start your answer with 'X')

* 8. What one thing do you wish your tool hire company did better?

* 9. What would persuade you to try another tool hire company?

* 10. What - if anything - sets different tool hire companies apart?

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