INVISION's Four-Minute Brain Squad Survey for July 2022 (weblink)

GETTING TO KNOW YOU

Please help us identify you

1.Let us know who you are and where you work.

Your first and last name

The name of your business

City and state your business is located in

Your position (Owner, manager, etc)

Your email address

Basic Questions

Our monthly look at sales across the country

2.How were your overall business revenues in June compared to the same month in 2021?

3.What were your hottest-selling eyeglasses last month? (Please include the brand name and line or specific product, if applicable, plus your comments on why it sold well.)

4.And your hottest-selling sunglasses? (Please include brand name and line or specific product, if applicable, plus your comments on why it sold well.)

General Questions

A few questions about you and the way you do business.

5.As an ECP do you feel …

Your best, most productive days are still in front of you

You’ve plateaued at a high level you’ll ride for a few years

You’ve peaked already but still find a spark now and then

You gave up ambition a while ago. It’s just a job.

6.DO YOU, DON'T YOU
Do you or don’t you use radio and/or TV advertising?

Yes

If yes, can you explain how it works into your overall advertising/marketing strategy? If no, is it something you abandoned or just something you never used and why (lack of ROI, better returns in alternate mediums, budget constraints, doesn’t appeal to target audience, etc.)?

7.BUZZ SESSIONS
Have any of the recent social movements (Think: #MeToo, PRIDE, Black Lives Matter, gun control, Roe v. Wade, etc.) had any effect on the way you do business or interact with staff and customers? How? Can you provide an example and/or your business’s policy on taking a stance on any one of these sort of politically charged movements?

8.INFLATION SALVATION
With inflation on the rise, what short-term (or long-term!) budget-saving ideas have you (or will you) implemented in your business to cut down costs?

9.BENCHMARKS
What killer optical retail Instagram accounts are you following? It can be for inspiration, out of envy, or even a hate follow but we want to know about the eyewear retailers around the country that are killing the Instagram game … Do they have an astounding number of followers? Are you impressed by their follower engagement? Do their pictures make YOU want to buy something? Is their profile actually shoppable? We want to know what optical shops and dispensaries are giving even the big brands a run for their Instagram money. (And hey, if that account is YOURS we want to know that too.)

... AND WRAPPING UP

Your turn to have your say.

10.Got any thoughts about "Renaissance", our recent lead about ECPs who went through a radical re-invention? Or about the industry in general? If so, please leave a comment here.