Online Study on 'Advertising on Social Media' Question Title * 1. Please provide the following information so that we may contact you: Name City/Town State/Province ZIP/Postal Code Email Address Phone Number Question Title * 2. Are you a US citizen living in the USA? Yes No Question Title * 3. How many market research groups have you taken part in? Question Title * 4. What topics have you participated in for Market Research? Question Title * 5. Have you ever been involved in any element of Market Research studies / groups in any way i.e. organising, viewing, Commissioning etc.? Yes No Question Title * 6. Can you please tell me if you / your family / a friend or someone you live with currently works in, or has ever worked in, any of the following occupations? Market Research PR Journalism & Publishing Smart device manufacturers Social Media Services Mobile Application Services Other conflicting industries that could skew findings None of the above Question Title * 7. Have you or anyone in your household ever been employed by Meta Platforms, Inc., either directly or as a contractor/vendor? Yes, I or a household member have been directly employed by Meta Platforms Inc Yes, I or a household member have worked with Meta Platforms Inc as a contractor or vendor No Question Title * 8. What is your gender? Male Female Non-Binary Question Title * 9. Which best describes your age? 17 or younger 18-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70 or older Question Title * 10. What is your ethnicity? Caucasian/White African-American/Black Hispanic Asian Middle-Eastern Native American Other (please specify) Question Title * 11. Do you have access to an unrestricted desktop or laptop with a working camera / webcam and mic that you can use for this online session? *Please note we cannot proceed with the interview via a smartphone or tablet. Yes No Question Title * 12. How comfortable are you with testing new digital tools or AI-powered features? Very comfortable - I enjoy trying new technology. Somewhat comfortable - I'm open to it. Not very comfortable - I prefer to use familiar tools Question Title * 13. Ahead of this session, you will be requested to complete a 1-hour task on a laptop or desktop computer in which you will record your screen. Please confirm you are comfortable and available to complete this. Yes No Question Title * 14. What is your current working status? Employed - Full-time Employed - Part-time Self-employed – Full-time Self-employed – Part-time Homemaker Unemployed Unable to work Student Retired In between jobs due to redundancy Question Title * 15. What is your Occupation & Industry in which you work? Question Title * 16. How many employees are within your organisation? 1 – Sole Trader 2-10 11-50 51- 249 250-499 More than 500 Question Title * 17. Approximately how long has your business been operating? Less than 1 year 1-3 years 3-5 years 5+ years Question Title * 18. On which of the following digital platforms or services have you placed an ad in the past 6 months for your business?Select all that apply.... Any platform or and service owned by Meta e.g. Facebook, Instagram, Messenger, etc. Any platform or and service owned by Alphabet [e.g. Google] TikTok advertising platform A domestic advertising platform None of the above Other (please specify) Question Title * 19. IF you mentioned that you place ads on a Meta platform......Which of the following best describes your role specifically in managing advertisements on Facebook and/or Instagram? I am a Business Owner/Founder and I personally create, manage, or monitor the ads I am an Employee (e.g., Marketing Manager, Paid Social Specialist) who manages the ads I am an Agency Partner / Freelancer hired to manage ads for this business I have visibility of the ad accounts, but I do not manage or make decisions about them I have no involvement in the company's advertising Question Title * 20. And how is your Meta (Facebook/Instagram) ad account currently managed? We work directly with a dedicated Meta Account Manager / Meta Sales Representative We occasionally get automated/support tips, but we do not have a dedicated Meta Account Manager We manage everything completely independently without any direct Meta support contact Question Title * 21. On average, how much does your business spend per month on Facebook advertising? None Less than $300 $300 – $999 $1,000 – $9,999 $10,000 – $30,000 More than $30,000 Question Title * 22. On average, how much does your business spend per month on Instagram advertising? None Less than $300 $300 – $999 $1,000 – $9,999 $10,000 – $30,000 More than $30,000 Question Title * 23. In the last year, has your business completed Meta's advertiser verification process (sometimes called "business verification" or "identity verification" for advertising)? Yes, we completed it We started it but haven't finished No, we haven't been asked to verify I'm not sure Question Title * 24. What on the dates Monday July 27th, Tuesday July 28th, and Wednesday July 29th please indicate what times between 9am Eastern to 5pm Easter ? Monday July 27th Between 9am and 5pm Eastern Tuesday July 28th 6am and 5pm Eastern Wednesday July 29th 6am and 5pm Eastern Done