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Submersion Festival 2026 Survey
1.
What is your age?
21-24
25-29
30-34
35-44
45-54
55+
2.
What is your gender?
Male
Female
Non-Binary
Prefer Not To Say
Other (please specify)
3.
What state do live in?
AL – Alabama
AK – Alaska
AZ – Arizona
AR – Arkansas
CA – California
CO – Colorado
CT – Connecticut
DE – Delaware
DC - District of Columbia
FL – Florida
GA – Georgia
HI – Hawaii
ID – Idaho
IL – Illinois
IN – Indiana
IA – Iowa
KS – Kansas
KY – Kentucky
LA – Louisiana
ME – Maine
MD – Maryland
MA - Massachusetts
MI – Michigan
MN – Minnesota
MS – Mississippi
MO – Missouri
MT – Montana
NE – Nebraska
NV – Nevada
NH – New Hampshire
NJ – New Jersey
NM – New Mexico
NY – New York
NC – North Carolina
ND – North Dakota
OH – Ohio
OK – Oklahoma
OR – Oregon
PA – Pennsylvania
Puerto Rico
RI – Rhode Island
SC – South Carolina
SD – South Dakota
TN – Tennessee
TX – Texas
UT – Utah
VT – Vermont
VA – Virginia
WA – Washington
WV – West Virginia
WI – Wisconsin
WY – Wyoming
Canada
Other (please specify)
4.
Do you rent or own your home?
Rent
Own
Other
5.
What is your household income?
Under $15,000
Between $15,000 and $29,999
Between $30,000 and $49,999
Between $50,000 and $74,999
Between $75,000 and $99,999
Between $100,000 and $150,000
Over $150,000
6.
What best describes your employment status?
Full-Time
Part-Time
Self-Employed / Freelance
Student
Not Currently Employed
7.
How many music festivals do you attend per year?
1
2
3
4
5
6
7
8+
8.
How far did you travel to attend Submersion?
0–50 miles
25–50 miles
50–100 miles
100-250 miles
250+ miles
9.
How much do you typically spend per festival (excluding ticket)?
$0-$99
$100–$199
$200–$349
$350-$499
$500+
10.
Which categories do you regularly purchase at a music festival? (Select all that apply)
Beer
Cocktails
Ready-To-Drink-Cocktails
Non-Alcoholic Beverages
Coffee or Specialty Drinks
Food (Meals)
Food (Snacks)
Official Festival Merchandise
Marketplace Clothing
Marketplace Merchandise (Miscellaneous)
WiFi / Internet
11.
How do you prefer to engage with brands at festivals?
Free samples
Experiential activations
Giveaways or Merch
Discounts or Offers
Interactive installations
12.
Which brand categories would you be excited to see partner with Submersion? (Select up to 3)
Beverage Brands
Financial Services
Travel & Hospitality
Apparel & Footwear
Technology & Electronics
Health & Wellness
Cannabis Brands
Food Brands
Environmental/Sustainability
13.
How important is sustainability in your purchasing decisions?
Extremely important
Very important
Somewhat important
Neutral
Not important
14.
Which platforms do you use weekly? (Select all that apply)
Instagram
X/Twitter
Facebook
TikTok
YouTube
Spotify
SoundCloud
Twitch
Other (please specify)
15.
In the next 12–18 months, which categories are you likely to spend more on? (Select all that apply)
Food & Beverage
Travel & Lodging
Apparel & Footwear
Technology & Electronics
Health & Wellness
Entertainment & Media
16.
In the next 12–18 months, how likely are you to do the following?
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Purchase or lease a vehicle
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Rent a vehicle
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Book domestic travel
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Book international travel
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Change banks or financial institutions
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Open a new credit card
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Upgrade phone or major electronics
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
Switch cable / phone / internet provider
Very Likely
Likely
Neutral
Unlikely
Very Unlikely
17.
In the past 6 months, which of the following hobbies have you participated in (Select all that apply)?
Hiking
Yoga
Gardening
Travel
Watching sports
Attending theatre
Going to the movies
Baking
Exercise
Playing sports
Meditation/Spa
Attending concerts
Going out for food
Going out for drinks
Other (please specify)
18.
What is your Email Address?