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What is your gender?

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* 1. What is your gender?

What is your age?

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* 2. What is your age?

What is your full name?

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* 3. What is your full name?

In which region of the United States do you live?

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* 4. In which region of the United States do you live?

What is your approximate average household income?

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* 5. What is your approximate average household income?

What is your first reaction to the product?

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* 6. What is your first reaction to the product?

How would you rate the quality of the product?

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* 7. How would you rate the quality of the product?

How innovative is the product?

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* 8. How innovative is the product?

How often, if ever, do you currently use other, similar products?

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* 9. How often, if ever, do you currently use other, similar products?

If the product were available today, how likely would you be to buy the product?

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* 10. If the product were available today, how likely would you be to buy the product?

When you think about the product, do you think of it as something you need or don’t need?

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* 11. When you think about the product, do you think of it as something you need or don’t need?

Which flavor do you like most?

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* 12. Which flavor do you like most?

When you’re considering new products in this area, what are the top two things you generally consider? (Check two boxes.)

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* 13. When you’re considering new products in this area, what are the top two things you generally consider? (Check two boxes.)

In your own words, What will be the product cost?

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* 14. In your own words, What will be the product cost?

How likely is it that you would recommend our new product to a friend or colleague?

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* 15. How likely is it that you would recommend our new product to a friend or colleague?

Not at all likely
Extremely likely
In your own words, what are the things that you like most about this new product?

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* 16. In your own words, what are the things that you like most about this new product?

In your own words, what are the things that you would most like to improve in this new product?

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* 17. In your own words, what are the things that you would most like to improve in this new product?

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