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* 1. What is your gender?

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* 2. What is your age?

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* 3. What is your full name?

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* 4. In which region of the United States do you live?

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* 5. What is your approximate average household income?

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* 6. What is your first reaction to the product?

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* 7. How would you rate the quality of the product?

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* 8. How innovative is the product?

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* 9. How often, if ever, do you currently use other, similar products?

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* 10. If the product were available today, how likely would you be to buy the product?

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* 11. When you think about the product, do you think of it as something you need or don’t need?

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* 12. Which flavor do you like most?

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* 13. When you’re considering new products in this area, what are the top two things you generally consider? (Check two boxes.)

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* 14. In your own words, What will be the product cost?

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* 15. How likely is it that you would recommend our new product to a friend or colleague?

Not at all likely
Extremely likely

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* 16. In your own words, what are the things that you like most about this new product?

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* 17. In your own words, what are the things that you would most like to improve in this new product?

T