Online Discussion on 'Alcoholic Beverages' red

Pre task- In advance of the group, we will share a quick pre-task that you will need to completed by end of day Thursday May 30th prior to the group. This pretask will be a text with photo and video based responses and is required for your participation in the group discussion. As part of this pretask, we will ask you to take a trip to your local store where you buy alcohol. While we will not be asking you to make any purchases, we will direct you to shop a specific section of the store and then answer a few questions about your experience and observations. This pre-task will be no more than 4-6 questions, and should take no more than 45 minutes to complete.

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* 1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. What is your age?

20 or younger

21-24

25-29

30-34

35-39

40-44

45-50

51-55

56-59

60-65

66-69

70 or older

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* 3. With which gender do you most identify with?

Male

Female

Non-Binary/Non-Conforming/Third Gender

Other (please specify)

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* 4. Please tell me if any of the follow statements best describe you.

I am currently pregnant, or nursing

I am currently trying to conceive

None of the above

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* 5. Which of the following types of beverages, if any, have you consumed in the past month?

Select all that apply...

Tea

Coffee

Bottled water

Alcoholic beverages

Carbonated soft drinks

None of the above

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* 6. Thinking about the alcoholic beverages you purchase and consume, which of the following best describes you?

I am the main purchaser and decision maker

I am the joint purchaser and decision maker

Someone else purchases and decides what I drink

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* 7. Which of the following best describes where you usually consume alcoholic beverages?

I typically only drink alcohol at my or someone else’s home

I drink alcohol in home more often than out at pubs/bars/restaurants, but I do both

I drink alcohol both in home and out at pubs/bars/restaurants equally

I drink alcohol out at pubs/bars/restaurants more often than in-home, but i do both

I typically only drink alcohol out at pubs/bars and restaurants

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* 8. How often do you consume each of the following alcoholic drinks? Which of the following do you drink…

	Regularly (In the last month)	Occasionally (in the last 3 months)	Rarely (In the past year, but not past 3 months)	Would consider (don't currently drink but would consider)	Would never consider
Beer (lager, ale, etc.)	Beer (lager, ale, etc.) Regularly (In the last month)	Beer (lager, ale, etc.) Occasionally (in the last 3 months)	Beer (lager, ale, etc.) Rarely (In the past year, but not past 3 months)	Beer (lager, ale, etc.) Would consider (don't currently drink but would consider)	Beer (lager, ale, etc.) Would never consider
Cider	Cider Regularly (In the last month)	Cider Occasionally (in the last 3 months)	Cider Rarely (In the past year, but not past 3 months)	Cider Would consider (don't currently drink but would consider)	Cider Would never consider
Gin	Gin Regularly (In the last month)	Gin Occasionally (in the last 3 months)	Gin Rarely (In the past year, but not past 3 months)	Gin Would consider (don't currently drink but would consider)	Gin Would never consider
Rum	Rum Regularly (In the last month)	Rum Occasionally (in the last 3 months)	Rum Rarely (In the past year, but not past 3 months)	Rum Would consider (don't currently drink but would consider)	Rum Would never consider
Liqueurs	Liqueurs Regularly (In the last month)	Liqueurs Occasionally (in the last 3 months)	Liqueurs Rarely (In the past year, but not past 3 months)	Liqueurs Would consider (don't currently drink but would consider)	Liqueurs Would never consider
Brandy/ cognac	Brandy/ cognac Regularly (In the last month)	Brandy/ cognac Occasionally (in the last 3 months)	Brandy/ cognac Rarely (In the past year, but not past 3 months)	Brandy/ cognac Would consider (don't currently drink but would consider)	Brandy/ cognac Would never consider
Vodka	Vodka Regularly (In the last month)	Vodka Occasionally (in the last 3 months)	Vodka Rarely (In the past year, but not past 3 months)	Vodka Would consider (don't currently drink but would consider)	Vodka Would never consider
Canadian Whiskey	Canadian Whiskey Regularly (In the last month)	Canadian Whiskey Occasionally (in the last 3 months)	Canadian Whiskey Rarely (In the past year, but not past 3 months)	Canadian Whiskey Would consider (don't currently drink but would consider)	Canadian Whiskey Would never consider
Bourbon/American Whiskey	Bourbon/American Whiskey Regularly (In the last month)	Bourbon/American Whiskey Occasionally (in the last 3 months)	Bourbon/American Whiskey Rarely (In the past year, but not past 3 months)	Bourbon/American Whiskey Would consider (don't currently drink but would consider)	Bourbon/American Whiskey Would never consider
Blended Scotch Whiskey	Blended Scotch Whiskey Regularly (In the last month)	Blended Scotch Whiskey Occasionally (in the last 3 months)	Blended Scotch Whiskey Rarely (In the past year, but not past 3 months)	Blended Scotch Whiskey Would consider (don't currently drink but would consider)	Blended Scotch Whiskey Would never consider
Single Malt Scotch Whiskey	Single Malt Scotch Whiskey Regularly (In the last month)	Single Malt Scotch Whiskey Occasionally (in the last 3 months)	Single Malt Scotch Whiskey Rarely (In the past year, but not past 3 months)	Single Malt Scotch Whiskey Would consider (don't currently drink but would consider)	Single Malt Scotch Whiskey Would never consider
Irish Whiskey	Irish Whiskey Regularly (In the last month)	Irish Whiskey Occasionally (in the last 3 months)	Irish Whiskey Rarely (In the past year, but not past 3 months)	Irish Whiskey Would consider (don't currently drink but would consider)	Irish Whiskey Would never consider
Japanese Whiskey	Japanese Whiskey Regularly (In the last month)	Japanese Whiskey Occasionally (in the last 3 months)	Japanese Whiskey Rarely (In the past year, but not past 3 months)	Japanese Whiskey Would consider (don't currently drink but would consider)	Japanese Whiskey Would never consider
Wine	Wine Regularly (In the last month)	Wine Occasionally (in the last 3 months)	Wine Rarely (In the past year, but not past 3 months)	Wine Would consider (don't currently drink but would consider)	Wine Would never consider
Champagne	Champagne Regularly (In the last month)	Champagne Occasionally (in the last 3 months)	Champagne Rarely (In the past year, but not past 3 months)	Champagne Would consider (don't currently drink but would consider)	Champagne Would never consider
Ready-to-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioned or Cosmos	Ready-to-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioned or Cosmos Regularly (In the last month)	Ready-to-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioned or Cosmos Occasionally (in the last 3 months)	Ready-to-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioned or Cosmos Rarely (In the past year, but not past 3 months)	Ready-to-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioned or Cosmos Would consider (don't currently drink but would consider)	Ready-to-Drink single serve cocktails already mixed in a can or bottle such as Margaritas, Old Fashioned or Cosmos Would never consider
Hard Seltzers	Hard Seltzers Regularly (In the last month)	Hard Seltzers Occasionally (in the last 3 months)	Hard Seltzers Rarely (In the past year, but not past 3 months)	Hard Seltzers Would consider (don't currently drink but would consider)	Hard Seltzers Would never consider
None of these	None of these Regularly (In the last month)	None of these Occasionally (in the last 3 months)	None of these Rarely (In the past year, but not past 3 months)	None of these Would consider (don't currently drink but would consider)	None of these Would never consider

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* 9. Thinking about the brands of American whiskey / bourbons you drink, Which brands do you drink and how often, if at all? (all ranges qualify)

	Regularly (In the past month)	Occasionally (in the past 3 months)	Rarely (In the past year, but not past 3 months)	Consider, but don't currently drink	Would never consider in the future
Jim Beam	Jim Beam Regularly (In the past month)	Jim Beam Occasionally (in the past 3 months)	Jim Beam Rarely (In the past year, but not past 3 months)	Jim Beam Consider, but don't currently drink	Jim Beam Would never consider in the future
Maker’s Mark	Maker’s Mark Regularly (In the past month)	Maker’s Mark Occasionally (in the past 3 months)	Maker’s Mark Rarely (In the past year, but not past 3 months)	Maker’s Mark Consider, but don't currently drink	Maker’s Mark Would never consider in the future
Bulleit	Bulleit Regularly (In the past month)	Bulleit Occasionally (in the past 3 months)	Bulleit Rarely (In the past year, but not past 3 months)	Bulleit Consider, but don't currently drink	Bulleit Would never consider in the future
Buffalo Trace	Buffalo Trace Regularly (In the past month)	Buffalo Trace Occasionally (in the past 3 months)	Buffalo Trace Rarely (In the past year, but not past 3 months)	Buffalo Trace Consider, but don't currently drink	Buffalo Trace Would never consider in the future
Wild Turkey	Wild Turkey Regularly (In the past month)	Wild Turkey Occasionally (in the past 3 months)	Wild Turkey Rarely (In the past year, but not past 3 months)	Wild Turkey Consider, but don't currently drink	Wild Turkey Would never consider in the future
Elijah Craig	Elijah Craig Regularly (In the past month)	Elijah Craig Occasionally (in the past 3 months)	Elijah Craig Rarely (In the past year, but not past 3 months)	Elijah Craig Consider, but don't currently drink	Elijah Craig Would never consider in the future
Four Roses	Four Roses Regularly (In the past month)	Four Roses Occasionally (in the past 3 months)	Four Roses Rarely (In the past year, but not past 3 months)	Four Roses Consider, but don't currently drink	Four Roses Would never consider in the future
Gentleman Jack	Gentleman Jack Regularly (In the past month)	Gentleman Jack Occasionally (in the past 3 months)	Gentleman Jack Rarely (In the past year, but not past 3 months)	Gentleman Jack Consider, but don't currently drink	Gentleman Jack Would never consider in the future
Jack Daniel’s	Jack Daniel’s Regularly (In the past month)	Jack Daniel’s Occasionally (in the past 3 months)	Jack Daniel’s Rarely (In the past year, but not past 3 months)	Jack Daniel’s Consider, but don't currently drink	Jack Daniel’s Would never consider in the future
Knob Creek	Knob Creek Regularly (In the past month)	Knob Creek Occasionally (in the past 3 months)	Knob Creek Rarely (In the past year, but not past 3 months)	Knob Creek Consider, but don't currently drink	Knob Creek Would never consider in the future
Woodford Reserve	Woodford Reserve Regularly (In the past month)	Woodford Reserve Occasionally (in the past 3 months)	Woodford Reserve Rarely (In the past year, but not past 3 months)	Woodford Reserve Consider, but don't currently drink	Woodford Reserve Would never consider in the future
None of these	None of these Regularly (In the past month)	None of these Occasionally (in the past 3 months)	None of these Rarely (In the past year, but not past 3 months)	None of these Consider, but don't currently drink	None of these Would never consider in the future

Other (please specify)

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* 10. Which of these, if any, is your preferred brand?

Jim Beam

Maker’s Mark

Bulleit

Buffalo Trace

Wild Turkey

Elijah Craig

Four Roses

Gentleman Jack

Jack Daniel’s

Knob Creek

Woodford Reserve

None of these

Other (please specify)

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* 11. Where do you typically buy your Bourbon or American Whiskey?

Select all that apply...

Liquor store, grocery store, or other retail store

Bar or restaurant

Other (please specify)

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* 12. Do you or anyone in your close family / friends suffer or have suffered from the following ?

Alcohol intolerance

Alcohol dependency

Alcohol health related problems

None of the above

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* 13. Please list 5 associations you have with American whiskey / bourbon.....

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* 14. What is your ethnicity or ethnic origin?

White/Non-LatinX

African American/Black

LatinX or Hispanic

Asian (South Asian, East Asian, etc)

American Indian or Alaska Native

Native Hawaiian or Pacific Islander

Other (please specify)

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* 15. What is your relationship status?

Single, not seeing anyone

Single, but dating

In a serious relationship

Engaged

Married

Divorced

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* 16. What is your family status?

No children

Expecting children

Have children

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* 17. We are hoping to speak to people from households who represent various income levels. Which best describes your total annual household income?

Less than $40,000

$40,000 – $59,999

$60,000 - $74,999

$75,000 - $99,999

$100,000 or more

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* 18. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

… an advertising or public relations firm?

… a marketing or marketing research firm or department?

… any kind of media company—like a TV or radio station or newspaper?

… as a consultant of any kind, in the marketing, market research, advertising, graphic/web design, alcohol or beverage industry?

… a company that manufactures, sells, or distributes beer, liquor, or wine?

… a store that sells liquor, wine, or beer?

… a bar or restaurant that sells liquor, wine, or beer?

… Journalism?

… Broadcasting?

None of the above

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* 19. When was the last time you did a market research study, if any, and what were the topics of all you have participated in?

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* 20. What is your education level?

Some high school

High school grad

Some college

College grad

Post Grad

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* 21. Which describes your employment status?

Work full-time (35 or more hours/week)

Work part-time (less than 35 hours/week)

Full-time College/University student

Part-time College/university student

Stay at home parent

Neither work nor attend school

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* 22. What is your occupation / industry you work in?

If a student, what is your study of area?

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* 23. Imagine you are throwing a party or an event at home. Who would you invite and what drinks and food would you serve? What would be the theme? What kinds of activities would you have at your party?

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* 24. For this study we will ask you to take part in a 120-min video enabled group discussion.

Because this is an online session, you will need a computer/laptop/tablet with a webcam. You cannot join the session using your mobile phone.

Do you currently have a webcam? (note: the webcam can be built into your computer/laptop/tablet or a separate piece of equipment that is plugged into your computer/laptop/tablet)

I have a working webcam built into my computer/laptop/tablet

I have a working webcam that can be plugged/attached to my computer/laptop/tablet

I do not have a webcam

I can use my mobile instead

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* 25. The session will take place on a video group discussion platform called Discuss.io. Have you ever used a video call platform like Zoom, Skype, Facetime or anything similar?

Yes, I have used a video call platform in the past and am comfortable using one for this session

Yes I have used a video call platform in the past, but am not very comfortable using them

No I have not used a video call platform in the past

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* 26. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

I have a working headset with a microphone included

I have working earbuds with a microphone included

I do not have a headset or earbuds with a microphone

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* 27. During this discussion, we would ask for you to attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting?

Yes

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* 28. Do you agree to take part in the group discussion and complete the pretask/store visit in advance of the group?

Do you acknowledge and consent to your interview being audio/video recorded for research purposes? And that this audio/ video may be used for training and/or marketing purposes by The Sound.

In order to begin the group discussion on time we are asking all participants to arrive 15 minutes prior to the start time of the group. Will you arrive 15 minutes early?

Yes

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* 29. Which of the following Dates/Times would you be available for the 2-hour Webcam Discussion?

Select all that apply....

Times are listed in Central Standard Time!

Tuesday, June 4 (11am-1pm CT)

Tuesday, June 4 (2pm-4pm CT)

Wednesday, June 5 (10am-12pm CT)

Wednesday, June 5 (12:30pm-2:30pm CT)

Wednesday, June 5 (3pm-5pm CT)

Thursday, June 6 (10am-12pm CT)

Thursday, June 6 (12:30pm-2:30pm CT)

Thursday, June 6 (3pm-5pm CT)

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* 1. Please provide the following information so that we may contact you:

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* 2. What is your age?

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* 3. With which gender do you most identify with?

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* 4. Please tell me if any of the follow statements best describe you.

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* 5. Which of the following types of beverages, if any, have you consumed in the past month?Select all that apply...

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* 6. Thinking about the alcoholic beverages you purchase and consume, which of the following best describes you?

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* 7. Which of the following best describes where you usually consume alcoholic beverages?

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* 8. How often do you consume each of the following alcoholic drinks? Which of the following do you drink…

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* 9. Thinking about the brands of American whiskey / bourbons you drink, Which brands do you drink and how often, if at all? (all ranges qualify)

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* 10. Which of these, if any, is your preferred brand?

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* 11. Where do you typically buy your Bourbon or American Whiskey?Select all that apply...

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* 12. Do you or anyone in your close family / friends suffer or have suffered from the following ?

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* 13. Please list 5 associations you have with American whiskey / bourbon.....

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* 14. What is your ethnicity or ethnic origin?

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* 15. What is your relationship status?

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* 16. What is your family status?

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* 17. We are hoping to speak to people from households who represent various income levels. Which best describes your total annual household income?

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* 18. Have you, or has any member of your immediate family, or a close friend, now or in the past 5 years, worked for, or had any special knowledge of any of the following types of businesses?

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* 19. When was the last time you did a market research study, if any, and what were the topics of all you have participated in?

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* 20. What is your education level?

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* 21. Which describes your employment status?

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* 22. What is your occupation / industry you work in?If a student, what is your study of area?

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* 23. Imagine you are throwing a party or an event at home. Who would you invite and what drinks and food would you serve? What would be the theme? What kinds of activities would you have at your party?

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* 25. The session will take place on a video group discussion platform called Discuss.io. Have you ever used a video call platform like Zoom, Skype, Facetime or anything similar?

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* 26. During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

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* 27. During this discussion, we would ask for you to attend the meeting in a private space where you can give the discussion your full attention, similar to how it would be if the meeting were in person. Will you have a quiet place without disturbances where you can attend the meeting?

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* 29. Which of the following Dates/Times would you be available for the 2-hour Webcam Discussion? Select all that apply....Times are listed in Central Standard Time!

* 5. Which of the following types of beverages, if any, have you consumed in the past month?

Select all that apply...

* 11. Where do you typically buy your Bourbon or American Whiskey?

Select all that apply...

* 22. What is your occupation / industry you work in?

If a student, what is your study of area?

* 29. Which of the following Dates/Times would you be available for the 2-hour Webcam Discussion?

Select all that apply....

Times are listed in Central Standard Time!