Lodi & Lake Wisconsin Outdoor Recreation Survey

Thank you for taking a few minutes to help us better understand how you recreate in the Lodi &
Lake Wisconsin area. Your experience matters, and your feedback plays an important role in
helping us see how outdoor recreation connects to and supports our local businesses, and helps
suggest ways we can continue to improve the community.

Whether you’re visiting or you live here, we want to hear from you!

This short survey takes about 8 minutes to complete. If you’re from out of town, please focus on
your most recent visit to Lodi & Lake Wisconsin. If you live in the Lodi area, please focus on
your most recent outdoor recreational experience here.

Your responses will only be shared in summary form with all other responses. If you choose to
enter the prize drawing at the end of the survey, your contact information will only be used to
notify you if you win.

If you have any questions along the way, please feel free to reach out to us at
info@lodilakewisconsin.org —we’re always happy to help.

We are giving away several prizes to people who complete the survey, including local gift
certificates, Ice Age Trail swag baskets, VIP event tickets, and more!

Question Title

* 1. Is this your first visit to the Lodi / Lake Wisconsin area for outdoor recreation?

Yes, first visit

No, I have visited before

Not at all, I live here

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* 2. About how many times in the last 12 months have you participated in outdoor
recreation in the area?

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* 3. What is your home zip code? (If not from the U.S., list your country of residence.)

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* 4. Which of the following best describes your relationship with the area?

I live here

Part-time/seasonal resident

Visitor

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* 5. Which best describes the main purpose of your visit today? And if you’re from here, was outdoor recreation the reason you got out and about today?

Outdoor recreation was my primary reason for coming to this area

Outdoor recreation was one of several reasons

I came for another main reason, and outdoor recreation is a minor part of my trip

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* 6. What outdoor recreation activities did you participate in during this visit or
outing? (Select all that apply.)

Hiking / backpacking (including Ice Age Trail)

Walking

Running/Trail running

Bicycling

Fishing

Bird/Wild life watching

Paddling / kayaking / canoeing

Boating / water recreation

Swimming / wading

ATV / UTV riding

Scenic driving

Picnicking / relaxing outdoors

Other (please specify)

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* 7. Thinking about this visit or outing, how did you primarily move around the
area?

Mostly walked or biked between locations

Mostly drove between locations

Mostly recreated in one location

Passed through the area briefly

Other (please specify)

Whether you live here or are visiting for the day, your input is incredibly helpful in helping us
understand the connection between our outdoor recreation opportunities and our local business
community. Thank you for continuing!

Question Title

* 8. On this trip, which areas have you visited or do you plan to visit? (Select all that apply.)

Downtown / Main Street Lodi

Ice Age Trail near Lodi

Lake Wisconsin lakefront or marinas

Spring Creek or local water access points

Local parks or recreation areas

Restaurants, cafes, or bars

Shops or retail businesses

Other areas in the Lodi / Lake Wisconsin region (please specify)

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* 9. How many people are in your travel group, including yourself?

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* 10. How long are you spending in the area on this visit?

We live here

Day Trip / no overnight stay

1 Night

2 Nights

3 Nights

4 Nights

5 Nights

Other – how many nights did you stay here on your trip?

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* 11. About how much did your group spend in the Lodi / Lake Wisconsin area on this trip in each of the following categories?

If $0. please enter 0. Estimate for your entire group.

Lodging (hotel, motel, vacation rental, campground fees)

Food and drink (restaurants, cafes, bars, take‑out)

Retail / gifts / souvenirs (shops, outdoor gear, clothing)

Groceries and gas

Other services (guides, rentals, event fees, other)

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* 12. Overall, how would you rate your recreational experience in the Lodi / Lake
Wisconsin area?

Excellent

Good

Fair

Poor

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* 13. Was there anything that made it harder for you to get between outdoor recreation areas and local businesses (for example, parking, signage, trail connections, traffic)?

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* 14. How did you first hear about the Lodi / Lake Wisconsin area as a place for outdoor recreation? And if you are from here, how did you hear about your activities today? (Select all that apply.)

Friends or family

Social media (Facebook, Instagram, etc.)

Travel Wisconsin / tourism websites

Google Search or online maps

Lodi & Lake Wisconsin Chamber or community website

Trail- or recreation-related websites or apps (e.g., Ice Age Trail, AllTrails, Strava)

Passed through and noticed it from the road previously

Event or organized group trip

Other (please specify)

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* 15. Are there any businesses, services, or amenities you wish existed in the Lodi / Lake Wisconsin area to better support your visit or your day out (for example, types of food, shops, rentals, lodging, trail facilities)?

Just a few more questions.. you’re almost done! We can’t wait to share with you what things you can enter to win by completing the survey! Keep going for details!

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* 16. Do you or anyone in your travel party have a disability or access need that affects how you experience outdoor recreation or move around town?

Yes

Prefer not to answer

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* 17. If you would like, please share anything that would improve accessibility,
comfort, or ease of recreation in the area.

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* 18. What best describes your age group?

Under 18

18–24

25–34

35–44

45–54

55–64

65–74

75 or older

Prefer not to answer

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* 19. Which of the following best describes your race or ethnicity? (Select all that apply.)

American Indian or Alaska Native

Asian

Black or African American

Hispanic or Latino/a/x

Native Hawaiian or Other Pacific Islander

White

Prefer not to answer

Another race or ethnicity (please specify)

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* 20. Which of the following best describes your total annual household income (before taxes)?

Less than $25,000

$25,000–$49,999

$50,000–$74,999

$75,000–$99,999

$100,000–$149,999

$150,000 or more

Prefer not to answer

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* 21. Is there anything else you’d like to share about your recreational experience
in the Lodi / Lake Wisconsin area?

Thank you so much for taking the time to complete this survey for us! In exchange for your time, we would LOVE to enter you into a drawing for a chance to win one of several prizes! Your survey will stay anonymous, but we will need your information below ONLY if you'd like to enter the drawing. We will not use any of that information to contact you unless you win. If you’d like to enter that drawing, continue by hitting the NEXT button below.

Question Title

* 22. Name:

We will contact you ONLY if you are a winner in the drawings as they happen. Winners will also be announced on our social media pages so make sure to follow the Lodi & Lake Wisconsin Chamber of Commerce on social media!

Full List of Prizes:
- One entry into the Susie the Duck Day Patriotic Duck race giving you a chance at winning up to $3K if your duck wins the race! Join us for the fun on Saturday August 8, 2026
- 2 VIP Tickets to the Brew-B-Que in Lodi on Saturday September 19, 2026
- Ice Age Trail Swag baskets
- Local Gift Certificates
- Guided tour for up to 10 guests – including lunch, personal guide and local hot spots! Planned and sponsored by the Chamber of Commerce

Lodi & Lake Wisconsin Outdoor Recreation Survey

Question Title

* 1. Is this your first visit to the Lodi / Lake Wisconsin area for outdoor recreation?

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* 2. About how many times in the last 12 months have you participated in outdoor recreation in the area?

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* 3. What is your home zip code? (If not from the U.S., list your country of residence.)

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* 4. Which of the following best describes your relationship with the area?

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* 5. Which best describes the main purpose of your visit today? And if you’re from here, was outdoor recreation the reason you got out and about today?

Question Title

* 6. What outdoor recreation activities did you participate in during this visit or outing? (Select all that apply.)

Question Title

* 7. Thinking about this visit or outing, how did you primarily move around the area?

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* 8. On this trip, which areas have you visited or do you plan to visit? (Select all that apply.)

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* 9. How many people are in your travel group, including yourself?

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* 10. How long are you spending in the area on this visit?

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* 11. About how much did your group spend in the Lodi / Lake Wisconsin area on this trip in each of the following categories?If $0. please enter 0. Estimate for your entire group.

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* 12. Overall, how would you rate your recreational experience in the Lodi / Lake Wisconsin area?

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* 13. Was there anything that made it harder for you to get between outdoor recreation areas and local businesses (for example, parking, signage, trail connections, traffic)?

Question Title

* 14. How did you first hear about the Lodi / Lake Wisconsin area as a place for outdoor recreation? And if you are from here, how did you hear about your activities today? (Select all that apply.)

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* 15. Are there any businesses, services, or amenities you wish existed in the Lodi / Lake Wisconsin area to better support your visit or your day out (for example, types of food, shops, rentals, lodging, trail facilities)?

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* 16. Do you or anyone in your travel party have a disability or access need that affects how you experience outdoor recreation or move around town?

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* 17. If you would like, please share anything that would improve accessibility, comfort, or ease of recreation in the area.

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* 18. What best describes your age group?

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* 19. Which of the following best describes your race or ethnicity? (Select all that apply.)

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* 20. Which of the following best describes your total annual household income (before taxes)?

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* 21. Is there anything else you’d like to share about your recreational experience in the Lodi / Lake Wisconsin area?

Question Title

* 22. Name:

* 2. About how many times in the last 12 months have you participated in outdoor
recreation in the area?

* 6. What outdoor recreation activities did you participate in during this visit or
outing? (Select all that apply.)

* 7. Thinking about this visit or outing, how did you primarily move around the
area?

* 11. About how much did your group spend in the Lodi / Lake Wisconsin area on this trip in each of the following categories?

If $0. please enter 0. Estimate for your entire group.

* 12. Overall, how would you rate your recreational experience in the Lodi / Lake
Wisconsin area?

* 17. If you would like, please share anything that would improve accessibility,
comfort, or ease of recreation in the area.

* 21. Is there anything else you’d like to share about your recreational experience
in the Lodi / Lake Wisconsin area?