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State of Food Blogging

THANK YOU to everyone who participated in the survey. The survey is now closed. Visit www.foodista.com/ifbc for survey results, available April 1.

Technorati produces an annual State of the Blogosphere, which we love. However, the information is not broken out by type of blogger and we would love to learn more about the State of Food Blogging. Foodista and Zephyr Adventures, organizers of the International Food Bloggers Conference, are conducting this survey to fill that niche. Please complete this form if you consider yourself a food blogger. In appreciation, we will send you a completed State of Food Bloging report with detailed results. Your answers will be kept entirely confidential and only used in aggregated form.

* 1. How would you classify yourself as a Food Blogger?

Citizen Blogger - I write unconnected to any business or organization

Corporate Blogger - I write connected to a company or other organization

Entrepreneurial Blogger - I write to promote my own company

* 2. How long have you been blogging?

More than six years

4-6 years

2-4 years

1-2 years

Six months to one year

3-6 months

Less than three months

* 3. What has changed since you first started blogging? Please select all that apply.

I update my blog less often.

I update my blog more often.

I write longer, more in-depth posts.

I write shorter posts.

I use more photos.

I use fewer photos.

I use more video.

I use less video.

I read more food blogs.

I read fewer food blogs.

I spend more time engaging on social media.

I spend less time engaging on social media.

* 4. How often do you update your blog?

3+ times per day

1-2 times per day

2-3 times per week

At least once per week

Once every few weeks

Once every month

Less often than once per month

* 5. For how many blogs do you write?

One

Two

Three

Four

Five

Six

Seven +

* 6. Why do you write a food blog? Please choose all that apply.

To have a voice so I can say what I want to say.

Food is my passion.

Writing is my passion.

To make money.

To promote a business or other organization (other than my own).

To promote my own business.

To create a name for myself in the food world.

In hopes of turning my blog into a book.

In hopes of turning my blog into a job.

* 7. How do you measure the success of your blog? Please select all that apply.

Personal Satisfaction

Number of Unique Visitors

Number of Comments

Number of People Sharing My Blog on Social Media

Number of Links to my Blog

Number of RSS Subscribers

Number of Facebook Likes/Fans/Friends

Number of Twitter Followers

Revenue

* 8. Do you use Twitter as part of your food blog?

Yes

* 9. If yes, how many Twitter followers do you have?

* 10. Do you use Facebook with your blog?

Yes

* 11. If yes, how many Facebook "likes" or "fans" do you have?

* 12. How many unique visitors do you average per month? This data, like all the data, will only be used in aggregate.

* 13. Which of the following topics do you cover on your food blog? Please mark all that apply.

Recipes

Restaurant Reviews

Specialized Diets

Healthy Living

Drinks (Wine, Spirits, etc)

Food Industry

Other

* 14. Do you make any money from your food blog? How much?

I do not make any money from my food blog.

I make less than $200 per month on average.

I make from $201 to $1000 per month on average.

I make $1001 to $2000 per month on average.

I make $2001 to $4000 per month on average.

I make more than $4000 per month on average.

* 15. If you do make money from your food blog, how do you make it? Please rate each type of ad as to its effectiveness.

	Never Tried	Tried But Didn't Work	Somewhat Successful	Very Successful
General Ad Servers (Google Adsense, etc)	General Ad Servers (Google Adsense, etc) Never Tried	General Ad Servers (Google Adsense, etc) Tried But Didn't Work	General Ad Servers (Google Adsense, etc) Somewhat Successful	General Ad Servers (Google Adsense, etc) Very Successful
Ad Networks (Foodbuzz, etc)	Ad Networks (Foodbuzz, etc) Never Tried	Ad Networks (Foodbuzz, etc) Tried But Didn't Work	Ad Networks (Foodbuzz, etc) Somewhat Successful	Ad Networks (Foodbuzz, etc) Very Successful
Direct Ad Sales to advertisers	Direct Ad Sales to advertisers Never Tried	Direct Ad Sales to advertisers Tried But Didn't Work	Direct Ad Sales to advertisers Somewhat Successful	Direct Ad Sales to advertisers Very Successful
Affiliate Programs (Amazon's affiliate program, etc)	Affiliate Programs (Amazon's affiliate program, etc) Never Tried	Affiliate Programs (Amazon's affiliate program, etc) Tried But Didn't Work	Affiliate Programs (Amazon's affiliate program, etc) Somewhat Successful	Affiliate Programs (Amazon's affiliate program, etc) Very Successful
Sponsored Posts or Product Reviews	Sponsored Posts or Product Reviews Never Tried	Sponsored Posts or Product Reviews Tried But Didn't Work	Sponsored Posts or Product Reviews Somewhat Successful	Sponsored Posts or Product Reviews Very Successful
Brand Promotion for Companies	Brand Promotion for Companies Never Tried	Brand Promotion for Companies Tried But Didn't Work	Brand Promotion for Companies Somewhat Successful	Brand Promotion for Companies Very Successful
Selling Book or E-Book	Selling Book or E-Book Never Tried	Selling Book or E-Book Tried But Didn't Work	Selling Book or E-Book Somewhat Successful	Selling Book or E-Book Very Successful
Paid writing for magazine, newspaper, or website	Paid writing for magazine, newspaper, or website Never Tried	Paid writing for magazine, newspaper, or website Tried But Didn't Work	Paid writing for magazine, newspaper, or website Somewhat Successful	Paid writing for magazine, newspaper, or website Very Successful
Consulting on Food or Social Media	Consulting on Food or Social Media Never Tried	Consulting on Food or Social Media Tried But Didn't Work	Consulting on Food or Social Media Somewhat Successful	Consulting on Food or Social Media Very Successful

* 16. Have you ever attended a food blogger conference? How many?

I have never attended a food blogger conference.

I have attended one food blogger conference.

I have attended two food blogger conferences.

I have attended three food blogger conferences.

I have attended four or more food blogger conferences.

* 17. How important are each of the following factors in determining whether you will attend a food bloggers conference?

	Not important	Somewhat important	Extremely important
Works for my schedule	Works for my schedule Not important	Works for my schedule Somewhat important	Works for my schedule Extremely important
Within driving distance of my home	Within driving distance of my home Not important	Within driving distance of my home Somewhat important	Within driving distance of my home Extremely important
Fun location to visit	Fun location to visit Not important	Fun location to visit Somewhat important	Fun location to visit Extremely important
Cost of registration fee	Cost of registration fee Not important	Cost of registration fee Somewhat important	Cost of registration fee Extremely important
Cost of travel including airfare and hotel	Cost of travel including airfare and hotel Not important	Cost of travel including airfare and hotel Somewhat important	Cost of travel including airfare and hotel Extremely important
Outstanding speakers and content	Outstanding speakers and content Not important	Outstanding speakers and content Somewhat important	Outstanding speakers and content Extremely important
Outstanding food	Outstanding food Not important	Outstanding food Somewhat important	Outstanding food Extremely important
Wine or cocktails included	Wine or cocktails included Not important	Wine or cocktails included Somewhat important	Wine or cocktails included Extremely important
Accommodation for dietary restrictions	Accommodation for dietary restrictions Not important	Accommodation for dietary restrictions Somewhat important	Accommodation for dietary restrictions Extremely important
Goody bags or gift suites	Goody bags or gift suites Not important	Goody bags or gift suites Somewhat important	Goody bags or gift suites Extremely important
Sponsor support	Sponsor support Not important	Sponsor support Somewhat important	Sponsor support Extremely important
Others I know are attending	Others I know are attending Not important	Others I know are attending Somewhat important	Others I know are attending Extremely important
Conference is run by a community of which I am part (Foodista, FoodBuzz, BlogHer, etc)	Conference is run by a community of which I am part (Foodista, FoodBuzz, BlogHer, etc) Not important	Conference is run by a community of which I am part (Foodista, FoodBuzz, BlogHer, etc) Somewhat important	Conference is run by a community of which I am part (Foodista, FoodBuzz, BlogHer, etc) Extremely important

Other (please specify)

* 18. Do you have any other comments or questions for us?

* 19. Where do you live?

United States

Canada

Europe

Other

* 20. If you live in the US, in which state do you live? Please provide the two letter postal code.

* 21. What is your gender?

Male

Female

* 22. What is Your Age?

24 or Younger

25 - 34

35 - 44

45 - 49

50 - 54

55 - 64

65 and Older

* 23. What is Your Marital Status?

Single

Divorced

Married

Living with Significant Other

* 24. Are you a parent?

Yes

* 25. What is your employment status?

Employed Full Time

Employed Part Time

Self-Employed

Stay-at-home Parent

Unemployed

Retired

Student

* 26. What is your professional background? Please select all that apply.

I have a professional writing background.

I have a professional editing background.

I have a professional marketing background.

I have a professional food background.

I have a professional food service background.

I have a professional drinks background.

None of the above.

* 27. Please provide your name and (in the next questions) your blog name and email address so we can send you a copy of the report State of Food Blogging when it is ready.