2017 MN Resort & Campgrounds Association Conference Survey

Question Title

* 1. When it comes to your brand, what are your top two struggles that you are looking for ideas to support/solve?

Challenge 1:

Challenge 2:

Question Title

* 2. Please rank, in order of importance, the areas you would like to see covered in our branding workshop (1 = least important to cover; 9 = most important to cover)

	1 - least important	2	3	4	5	6	7	8	9 - most important
How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests.	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 1 - least important	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 2	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 3	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 4	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 5	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 6	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 7	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 8	How generations play a role in the longevity of your brand (e.g. Boomers, Gen X, Millennials) from staffing to guests. 9 - most important
How to tie digital marketing components into traditional methods.	How to tie digital marketing components into traditional methods. 1 - least important	How to tie digital marketing components into traditional methods. 2	How to tie digital marketing components into traditional methods. 3	How to tie digital marketing components into traditional methods. 4	How to tie digital marketing components into traditional methods. 5	How to tie digital marketing components into traditional methods. 6	How to tie digital marketing components into traditional methods. 7	How to tie digital marketing components into traditional methods. 8	How to tie digital marketing components into traditional methods. 9 - most important
Social media advertising.	Social media advertising. 1 - least important	Social media advertising. 2	Social media advertising. 3	Social media advertising. 4	Social media advertising. 5	Social media advertising. 6	Social media advertising. 7	Social media advertising. 8	Social media advertising. 9 - most important
Educating internal teams/staff about your brand.	Educating internal teams/staff about your brand. 1 - least important	Educating internal teams/staff about your brand. 2	Educating internal teams/staff about your brand. 3	Educating internal teams/staff about your brand. 4	Educating internal teams/staff about your brand. 5	Educating internal teams/staff about your brand. 6	Educating internal teams/staff about your brand. 7	Educating internal teams/staff about your brand. 8	Educating internal teams/staff about your brand. 9 - most important
Strategies for rolling out a new brand and/or changing up current brand.	Strategies for rolling out a new brand and/or changing up current brand. 1 - least important	Strategies for rolling out a new brand and/or changing up current brand. 2	Strategies for rolling out a new brand and/or changing up current brand. 3	Strategies for rolling out a new brand and/or changing up current brand. 4	Strategies for rolling out a new brand and/or changing up current brand. 5	Strategies for rolling out a new brand and/or changing up current brand. 6	Strategies for rolling out a new brand and/or changing up current brand. 7	Strategies for rolling out a new brand and/or changing up current brand. 8	Strategies for rolling out a new brand and/or changing up current brand. 9 - most important
Crisis communication management and brand protection.	Crisis communication management and brand protection. 1 - least important	Crisis communication management and brand protection. 2	Crisis communication management and brand protection. 3	Crisis communication management and brand protection. 4	Crisis communication management and brand protection. 5	Crisis communication management and brand protection. 6	Crisis communication management and brand protection. 7	Crisis communication management and brand protection. 8	Crisis communication management and brand protection. 9 - most important
Best practices in digital branding (websites and social media).	Best practices in digital branding (websites and social media). 1 - least important	Best practices in digital branding (websites and social media). 2	Best practices in digital branding (websites and social media). 3	Best practices in digital branding (websites and social media). 4	Best practices in digital branding (websites and social media). 5	Best practices in digital branding (websites and social media). 6	Best practices in digital branding (websites and social media). 7	Best practices in digital branding (websites and social media). 8	Best practices in digital branding (websites and social media). 9 - most important
How to craft your brand's story (e.g. messaging, mission/vision).	How to craft your brand's story (e.g. messaging, mission/vision). 1 - least important	How to craft your brand's story (e.g. messaging, mission/vision). 2	How to craft your brand's story (e.g. messaging, mission/vision). 3	How to craft your brand's story (e.g. messaging, mission/vision). 4	How to craft your brand's story (e.g. messaging, mission/vision). 5	How to craft your brand's story (e.g. messaging, mission/vision). 6	How to craft your brand's story (e.g. messaging, mission/vision). 7	How to craft your brand's story (e.g. messaging, mission/vision). 8	How to craft your brand's story (e.g. messaging, mission/vision). 9 - most important
Target marketing and your brand's persona development.	Target marketing and your brand's persona development. 1 - least important	Target marketing and your brand's persona development. 2	Target marketing and your brand's persona development. 3	Target marketing and your brand's persona development. 4	Target marketing and your brand's persona development. 5	Target marketing and your brand's persona development. 6	Target marketing and your brand's persona development. 7	Target marketing and your brand's persona development. 8	Target marketing and your brand's persona development. 9 - most important

Question Title

* 3. Which of the following tactics do you use on a regular basis to support your brand?

Regular updates to your property's website

Blog

Printed materials (e.g. brochures, activity calendars)

Social media

Paid print advertising (e.g. in magazines, billboards, chamber of commerce publications)

Digital advertising (e.g. Google ads, social media ads)

Email marketing

Community outreach and events (e.g. parades, block parties, fundraising events)

Other (please specify)

2017 MN Resort & Campgrounds Association Conference

Branding survey

Question Title

* 1. When it comes to your brand, what are your top two struggles that you are looking for ideas to support/solve?

Question Title

* 2. Please rank, in order of importance, the areas you would like to see covered in our branding workshop (1 = least important to cover; 9 = most important to cover)

Question Title

* 3. Which of the following tactics do you use on a regular basis to support your brand?

Question Title

* 4. Please provide any additional information you are hoping to learn from the 90-minute "Refining your brand" workshop at this year's conference.